Stafford-based PR and content marketing agency, Edson Evers, has been awarded silver in the ‘Integrated Campaign’ category at the Chartered Institute of Public Relations’ 2018 Midlands PRide Awards.
The award was won for Smart Home Week, the first industry-led national smart home campaign in the UK. Offering brands the chance to illustrate how smart devices can integrate together and how these products can be made accessible to all consumer demographics, Smart Home Week highlighted how these solutions can work together to improve day-to-day living.
Brands such as Yale, Amazon, Google, Samsung SmartThings, Tado, Ring and Philips Hue all supported the campaign. Outcomes included Yale’s e-commerce website enjoying a fourfold increase in weekly sales, while Samsung SmartThings experienced its highest ever open rate from an e-mail marketing campaign promoting Smart Home Week.
The initiative took a truly integrated, multi-channel approach, including a forum event held in London with speakers from each of the supporting brands, a national survey, an influencer campaign, PR sell-in to national media, radio and trade press, and PCC and social media.
Titles such as The Sun, Metro, The Independent, The Times, BBC, House Beautiful and Unilad all covered the campaign.
Edson Evers’ Managing Director, Grace Duggal, said: “We’re extremely proud to have been awarded silver in the ‘Integrated Campaign’ category. We were up against some strong entries from other agencies and organisations, which is a testament to the results we achieved as part of Smart Home Week.
“So much work and passion went into making this campaign a success, and we’re so pleased to have been recognised for it.”
The news comes as Edson Evers has also been shortlisted for a Construction Marketing Award, in the category of ‘Best Use of Events in Live Marketing’. This is for the agency’s work with Finning, the Caterpillar equipment dealer, at this year’s Hillhead quarry show.
Established in 1972 and located on the Newport Road in Stafford, Edson Evers delivers award-winning national and international PR and marketing campaigns. Current clients include Calor Gas, lock and security provider Yale, and Bostik, best known for brands such as Blu Tack and Evo-Stik. The agency’s multi-channel approach covers public relations, crisis communications, content and design, digital services, social media and influencer marketing.
The agency is currently looking for Account Planners/Executives to join its team. If you’re interested in working for the award-winning agency, and to read the full job specification for the Account Planner/Executive roles available, please visit: www.edsonevers.com or call 01785 255146.