Half of UK men face hair loss by 50: New hope for millions as two UK giants’ join forces in landmark partnership

KSL Clinic and Sons announce plans to transform male hair loss care in the UK & Ireland.

In a first-of-its-kind move, KSL Clinic, the UK and Ireland’s leading network of hair restoration clinics, has partnered with Sons, one of the UK’s fastest-growing men’s health brands.

Together they are set to transform how men tackle hair loss, offering an end-to-end solution that covers preventative care, early intervention, surgical restoration, and long-term aftercare, for unrivalled and consistent results.

Tackling One of the UK’s Most Common Male Health Concerns

Male-pattern baldness (androgenetic alopecia) is the most common type of hair loss in men. According to the NHS, around 50% of men will experience some degree of male-pattern hair loss by the age of 50.

While further genetic studies from the UK Biobank show that up to 80% of men of European ancestry experience male-pattern hair loss over their lifetime (Nature Communications).

At the same time, the UK hair restoration market is booming, valued at £95 million in 2023 and forecast to exceed £310 million by 2030 (Grand View Research). This reflects both the rising prevalence of hair loss and growing demand for effective and accessible solutions.

A Seamless New Model of Care

Until now, men experiencing hair loss often faced fragmented care pathways: either relying solely on prescription medicines or pursuing surgical hair transplants without preventative support. The KSL and Sons partnership closes that gap by combining medical and surgical expertise for the ultimate hair loss solution.

Sons provides clinically proven, subscription-based access to treatments such as finasteride and minoxidil, delivered direct to customers’ homes via subscription – two market leading medications clinically proven to reduce hair loss and promote hair growth.

KSL Clinic delivers advanced surgical transplants for men and women, with eight branches nationwide. With free consultations, a results guarantee, extensive aftercare and renowned surgeons at the helm of all procedures.

Together, the two industry leaders will guide men through every stage of the hair restoration journey, from early treatment to long-term outcomes. This full-service offering is an industry first and means men suffering with hair loss will now have a truly holistic approach to hair loss, with guaranteed results.

A Cultural Shift in Male Health and Confidence

This partnership reflects a wider cultural shift in how men approach their health, self-image, and confidence. Once considered a taboo topic, hair loss is now part of a growing conversation around men’s wellbeing, self-care, and mental health. With high-profile figures openly discussing their own journeys and more men seeking support earlier, the demand for accessible, evidence-based solutions is higher than ever.

By bringing together two trusted UK brands, this collaboration signals a major step forward in destigmatising male hair loss and empowering men to take control of their health with confidence.

Anna McCartney, CEO of KSL Clinic, said: “At KSL Clinic, our commitment has always been to deliver exceptional patient care and results. Partnering with Sons allows us to extend that journey by providing our patients with trusted access to clinically proven prescriptive medicines. Both KSL Clinic and Sons are aligned, sharing the same values of putting patients first, delivering evidence-based treatments, supporting long-term outcomes, and both strive to achieve excellence in our core business. This collaboration enhances the tailored care we already provide, ensuring our patients have every opportunity to achieve the best possible results in their hair restoration journey.”

Will Kennedy, Founder and CEO of Sons, added: “We are thrilled to announce our partnership with KSL Clinic. This collaboration represents a significant step forward in our mission to provide affordable, industry leading hair loss solutions for men. By combining our individual organisations expertise, we are confident that we can deliver best in class patient outcomes for men wanting to address and reverse their hair loss. Together, we are committed to setting new standards in the industry and enhancing the overall patient experience.”

Why This Matters

Affecting Millions
: 50% of UK men experience hair loss by age 50; up to 80% will be affected in their lifetime.

Rapidly Growing Market: UK hair restoration market is set to more than triple in value by 2030.

Industry First: No other provider combines nationwide surgical expertise with at-home prescription treatment in a single, integrated care model.

About KSL Clinic

KSL Clinic is the UK and Ireland’s largest and most trusted hair restoration network, with eight clinics nationwide. Known for delivering cutting-edge surgical and non-surgical treatments for both men and women, KSL Clinic combines medical expertise with a patient-first approach.

About Sons

Founded in 2018, Sons is a leading men’s health brand providing evidence-based, clinically proven treatments for hair loss and other conditions. Through its subscription model, Sons offers convenient, discreet, and trusted healthcare delivered directly to patients’ homes across the UK.

You May Also Like

Must Read

Skip to content