L-R: Whitney Williams and Ella Matthews
A Manchester-based media and digital PR agency has expanded its team with the appointment of a new Digital Marketing Executive.
PR by Whitney have announced that Ella Matthews will be joining them to boost their digital game, bringing her experience in managing and optimising social platforms, email marketing, graphic design, and creative writing.
“Having completed a Level 3 digital marketing apprenticeship while working as a digital marketing executive in her previous role, she’s ready to bring ideas to life for our clients!” said director Whitney Williams.
PR by Whitney represent clients in the construction, engineering, transport and landscaping industries in the UK and the US, using a range of media including podcasts, videography, press and digital.
Ella is delighted with her new role. “I was looking for a workplace where I could be creative and have the freedom to come up with my own ideas, whilst also gaining good experience and mentorship, and I could tell PR by Whitney would be a good company culture to suit this,” she said.
Responsibilities of the new Digital Marketing Executive include the creation of digital marketing strategies aligned with clients objectives, optimisation of content for visibility which set PR by Whitney’s clients apart, and monitoring KPIs to provide insights and ensure strategies are on track to exceed expectations.
“Digital and online presence is more important than ever now for projecting brand image, humanising the brand, reaching new audiences, and gaining attention,” explained Ella. “I’m looking forward to gaining experience in strategising campaigns for companies in a variety of industries.”
Being a naturally introverted person, Ella considers that one of her biggest achievements is just how she has pushed herself out of her comfort zone, saying “Going down the route of entering straight into the workplace instead of university and gaining experience by learning on the job has really brought me out of my shell, and improved my skills more than I could have imagined!”
Outside of work Ella enjoys illustrating, designing and creating artwork in her free time, and keeps fit for the new challenges by going to the gym.
