Birmingham B2B agency Squibble has launched a new website and an expanded offer, bringing brand, business and marketing strategy, leadership alignment and AI-connected systems together with the web design it is known for. After a tough year, the agency is now fully booked until January.
“At the start of this year, if someone had told me we’d be fully booked until January, I wouldn’t have believed them,” says Kim. “Like most agencies, we’ve had a really tough year. Yet here we are, and the schedules are full.”
Kim started her first web design business in 2010, in the middle of a recession, just as WordPress was opening up professional websites to small businesses that had never been able to afford them. In 2012 that business became Squibble, now one of Birmingham’s most established B2B web design and brand agencies.
Over that time, the work has grown well beyond the website. Squibble has spent years helping MDs get clear on their positioning, aligning leadership teams and giving marketing functions direction before any design work begins. But, Kim admits, the agency never told anyone.
“We’ve been guilty of bolting on services without properly marketing them ourselves,” she says. “Part of that is me wanting to do more than just the website. The website is one of the outputs, but there’s so much more we offer that we don’t shout about. That’s what the new website is for.”
Data, not just gut feel
Keeping up with that demand has also changed how Kim runs the business.
“I’ve always trusted my gut, but I wanted decisions led by data, not just instinct,” she says. “My biggest frustration was not having a clear view of the numbers and our availability.”
Squibble has built a number of in-house platforms that give Kim that visibility, including the agency’s own project management tool. For years Squibble used off-the-shelf tools including Asana, Teamwork and Productive. None of them quite worked, and each relied on workarounds that someone had to remember months later.
“For us it’s solved a 10 year old problem,” says Kim. “It’s been revolutionary for the way we do business and, most importantly, for the client experience too.”
The same shift, again
Kim sees a clear parallel with how she started.
“When WordPress arrived it completely changed who could have a professional web presence,” she says. “AI is doing the same thing, but this time it’s not just websites. It’s entire business systems. Every MD I speak to knows they have to do something about AI, but most of them don’t know where to start. AI doesn’t fix that on its own. You have to get the strategy right first.”
“Most people come to us with a vague idea of who they serve, what they do and how they look,” says Kim. “We untangle all three, then build the experience that proves it.”
Businesses can start with the Strategy & Clarity Workshop, which gets leadership teams aligned on one clear story, or the AI Visibility Audit, which shows how AI search tools currently see and describe a business.
Kim spent five years as Chair of TechWM, the independent body at the heart of the West Midlands tech ecosystem, and is co-founder of the Midlands Marketing Awards.
“I’ve never had a clearer vision of where we’re going next,” says Kim, “and we’re ready for it.”
The new website is live at squibble.design. Squibble is now taking enquiries for projects starting in the new year.
