International marine motorsport promoter, Powerboat P1 Management Ltd. have confirmed global communications agency, Champions (UK) plc, as their agency of choice to implement their worldwide communications strategy.
P1 are the global rights-holder for the P1 SuperStock powerboat championship, P1 AquaX personal watercraft championship and P1 Jetcross stand-up ski racing series, with offices in Florida, London and Malaysia.
The firm has chosen Champions to deliver a global communications service with the aim of bringing this exhilarating sport to a wider audience. P1 were impressed with what Champions has to offer in launching a comprehensive communications strategy across traditional and digital media and will also be taking on social media support from Champions.
And through Influencer Champions, the business’ influencer agency, they will work to source relevant social media influencers to raise awareness and boost the Powerboat P1 brand.
The P1 event calendar kicks off on 21st April in Miami, with series events held globally across seven countries, including the UK, France, Switzerland, Spain and the USA. Speaking of their decision to choose Champions, CEO Azam Rangoonwala at Powerboat P1 said:
“We’re delighted to join forces with the established brand agency, Champions (UK) plc and we are excited to work together to continue the growth of P1 around the world.
“2018 will see P1 stage 19 events in seven countries from April through to November and we cannot wait to get started!”
This latest signing highlights how successful Champions’ ‘Perfect 10’ business model is, which allows clients to pick and mix the right support for their business, as Champions’ Managing Director, Matthew Hayes, explains:
“We are a full-service agency but appreciate that not every client needs a complete solution. In the case with Powerboat P1, they knew the level of support they required and we were able to tailor a package to suit which includes a blend of PR, social media, digital and management.”
The ‘Perfect 10’ which forms Champions’ offering includes creative, marketing, advertising, media, publishing, digital, celebrity management, web, events and of course, PR.
Matthew concluded:
“We are thrilled to welcome Powerboat P1 on board and look forward to utilising our skills to help promote and grow this action-packed sport across the world.”
