Eleven companies, organisations or individuals from the Midlands shortlisted for a Chartered Institute of Marketing’s (CIM) prestigious Marketing Excellence Awards, will be gathering in London this week to find out if they are winners.
The annual Marketing Excellence Awards take place on Thursday, April 12, when individuals, teams and agencies are honoured for their achievements during the past 12 months.
This year’s Awards ceremony is being held at the Grosvenor House Hotel in London’s Park Lane and will showcase marketing success and impactful campaigns throughout the UK.
Those shortlisted from the Midlands include:
Best brand building campaign – SME
- Solidor in partnership with MRA Marketing
Best corporate social responsibility
- Vision Express in partnership with The Tonic Communications: Vision Express gears up to tackle glaucoma
Best integrated campaign – Large
- Thameslink Programme: Thameslink Programme Plan B
- KPMG: Changing Futures
Best use of data and insight – Large
- Baxi in partnership with Adroit Data and Insight: Nurture programme for installers
- NWG: Support PLUS
Best use of PR
- Vision Express in partnership with The Tonic Communications: Vision Express gears up to tackle glaucoma
Best use of social media
- De Montfort University: Building the student community
- JBH – The Content Agency in partnership with Reed: Three Men on a Wall Help Young Londoners into Work
- Solidor: #SolidorStyleWall
Innovation – not for profit/public sector
- Masters Allen on behalf of The British Horse Society: Equine Excellence Pathway
Marketer of the year
- Ben Wood, Hallam Internet
Marketing team of the year (client side) – Large
- Keele University
Marketing campaign of the year – SME
- Alumasc Water Management Solutions in partnership with MRA Marketing: Thought leadership – flood management
- Solidor in partnership with MRA Marketing
CIM chief executive Chris Daly, says:
“We have seen some high-quality entries this year, and the breadth of our nominees is a great demonstration of our profession’s hard work over the past 12 months.
“Despite a challenging climate for business, the UK marketing industry has delivered stand-out campaigns that truly showcase the changing needs of the consumer. Our Marketing Excellence Awards recognise the industry’s achievements and those of the marketing teams and leaders responsible for such outstanding work.”
