
With tech one of the fastest growth sectors in the UK and global economy right now, canny investors have had their eye on the tech market for some time.
This has prompted a surge in those advice seeking to invest for the first time leading to new demand for personal finance advisors like leading UK expert Junaid Afzal.
Junaid, Commercial Director at Haven Financial Planning explores some of the best sectors right now for investors through the AI-powered software and enterprise SaaS industry.
He said: People ask me questions like ‘why AI-powered software and enterprise SaaS?’ Well, it’s a combination of sheer demand which is driving the scalability of these companies, plus their rising maturity as a result. Their application is now commonplace across diverse tech sectors and often critical to the sales, marketing, finance and operations of a business.
“AI and enterprise SaaS are creating brand new markets too with in some cases, high margins and recurring revenue streams. Optimised efficiencies are contributing to this. This tech is reshaping industries and fast.
“I also receive enquiries about the top performing stocks. They are particularly prevalent in construction, logistics, and education.
“Analysts view Bentley Systems Inc. as a strong construction AI brand, albeit niche and is regarded as low to medium risk.
“In logistics, many would point to Segro plc as performing well and currently carrying the least risk compared with other top logistics-related stocks.
“In Ed Tech Pearson plc, the global education and learning company with digital/EdTech pivot is highly ranked but still transitioning from legacy education models.
“Companies to watch out for encompass a wide variety of sectors and include for example, sales and marketing, in which Hubspot and Zoominfo are attracting many eyes.
“Workday, Inc. Paycom Software, Inc. and Ceridian HCM Holding Inc. are all publicly traded, prominent companies in HR Tech. The same can be said of Legal Tech and Legal AI brands DocuSign, Inc. Thomson Reuters Corp. and RELX PLC.
“Risks and overcoming them requires a venture capital mindset, albeit in slow motion,” maintains Junaid. “You won’t win on every deal, but over time, one breakout can make your portfolio. Patience, due diligence ad strategy are key.”
Junaid’s other tips include:
- Look out for tech obsolescence and invest in those with strong R&D pipelines.
- Focus on startups that build platforms or infrastructure, not just features.
- Seek companies with proprietary data or IP that others can’t easily replicate.
- And, look out for over inflated valuations.
- Back early-stage companies with realistic, traction-backed valuations.
Also, lack of liquidity in some investments means you should spread risk and balance return timelines.
Plus, only Invest capital you can afford to lock up long-term.
Junaid insists that some investments may present regulatory or ethical challenges.
“Make sure you back companies that engage early with regulatory compliance.
“If you’re concerned about team risk, choose a company team that have a track record.”
Macro events can obviously crush valuations.
“Focus on companies with strong unit economics and low burn. Avoid those dependent on frequent fundraises to survive. And, diversify into recession-resistant verticals like cyber security,” continues Junaid.
In concluding, Junaid says his key tips for private investors would include looking for teams with domain expertise, not just flashy tech.
“Also, always verify their IP defensibility and barriers to entry. Don’t forget to check for real market traction (e.g., recurring revenue, pilots with major enterprises and definitely, avoid “hype-only” startups too — focus on substance over trends.”










