Microgaming, a gambling software company based in the Isle of Man, is showing UK games developers are in a great position to take advantage of emerging markets. Previously this year, Microgaming expanded its global footprint by entering the newly regulated Dutch online gaming market.
Licensed operators in this highly prospective market will be furnished with Microgaming’s exclusive game library and be able to offer the engaging online casino experience that was previously prohibited. The move into the Dutch market was something of a coup for the award-winning online gaming software developer, but it’s a triumph they are looking to repeat.
Online casinos have experienced a rapid rate of growth that is expected to continue to accelerate in 2022. The UK’s popular online casino sites are ever more dependent on having a large selection of games that will appeal to a wide demographic of players. Although the different and safe payment options, large bonuses available, and the convenience of play are all factors that online gamblers will consider, the games themselves are the real pull. Even the smaller operators in the market require games with live dealers and hundreds of different slots if they want to remain relevant. This need for content that delivers security and a satisfying customer experience means that developers such as Microgaming are at the forefront of a fiercely competitive industry.
New Opportunities
With the casino industry thriving, companies in the gambling industry have new markets to penetrate, and this year, several companies applied for licenses to operate in other countries. Now Microgaming has entered two markets in Argentina with the city of Buenos Aires being the key area. Microgaming has instituted unique partnerships with a number of casino suppliers in the country to establish a diverse collection of online gambling products in both areas and is anticipatory of other operators going live early in 2022. It’s part of a strategy of focusing on markets across Latin America that began with entering the Colombian market in 2018.
Something for Everyone
Microgaming has established itself as one of the best game providers of online games and is a dominant member of the industry looking to increase its already impressive market share. The games they create are playable on a range of devices and are particularly renowned for high payouts and other accessible incentives such as free spins. The game mechanics are important to players and the use of progressive jackpots is one of the more attractive factors about slots and most wagerers prefer such games. These features make them popular among regular players, but Microgaming has been successful in creating themed slots to allure customers, with leprechauns, mermaids, and general fantasy characters being particularly prosperous. They also create themed slots around famous movies such as Jurassic Park and hit comedy Bridesmaids.
As arguably one of the best in the business when it comes to games software development, Microgaming is showing others how to be a recognized world leader in a competitive industry.
