Communications consultancy, Liquid teamed up with students from Birmingham City University, to give them valuable work experience and insight into the public relations industry at this year’s Westfield Health British Transplant Games.
The seven media and communications students supported Liquid during the event, which the consultancy also sponsored. The Games took place across several Birmingham locations including the University of Birmingham and the Alexander Stadium.
With 24 different sports including table tennis, cycling, swimming, and basketball, over 4,000 medals were given out to competitors across the weekend.
The team of students were tasked with generating social media content for the event and supporting invited camera crews from ITV, BBC, CBBC, Channel Four, Channel Five and Sky News.
It is estimated that the Games brought £2.5 million to the city with 3,000 people attending across the four days. Birmingham was also named, at the closing gala ceremony, as the UK’s first ‘Donor City’ by Jackie Doyle-Price Minister for Health.
Liquid’s chief executive officer, Lis Lewis-Jones, said: “Three people die every day waiting for an organ transplant, which is why Liquid wanted to sponsor such an important event and help raise the profile of the Westfield Health British Transplant Games in our home city.
“The games have had a huge impact and have been a great opportunity for local students to build upon their existing experience.”
The Westfield Health British Transplant Games demonstrates the benefits of transplantation and increases awareness and sign ups to the Organ Donation Register.
Sign up now to the Organ Donor Register here: http://bit.ly/1sAEDal
