The New World Trading Company (NWTC) is proud to reveal that in 2017, teams across the company raised more than £100,000 for charity.
NWTC has over 1000 employees and operates 20 unique venues under the brands: The Oast House, The Botanist, The Smugglers Cove, The Trading House, The Club House and The Canal House and the soon to be open, The Florist.
Money raised in 2017 went straight to charity partners Barnardo’s, the UK’s leading children’s charity, the Tim Bacon Foundation, who support charities in the fight against Cancer, as well as children’s charities local to each venue. Fundraising was achieved through a mixture of sponsored activities completed by employees in their spare time, on site events as well as from sales of limited-edition menus.
For Barnardo’s, customers were able to get involved by indulging in special items on the menu. NWTC created a show stopping cocktail and sharing desert with £1 from each going straight to the charity. The ‘Carrot Pot Planter Sharer’ dessert was especially popular amongst guests. The dish was created in memory of John Somers, who was sadly turned away from a full Barnardo’s house in 1867. Tragically, he passed away on the street two days later from malnutrition. John’s nickname was ‘carrots’ due to his red hair so the dessert was created in his honour.
As well as promoting charitable dishes, since the start of the partnership, team members from across the company took part in fundraising events in collaboration with Barnardo’s that included skydiving, a dragon boat race and an obstacle race called ‘Rough Runner’. Employees have also used their knowledge to teach children mindfulness, food skills, and even built greenhouses in local communities where children can grow fruit and vegetables. Over £40,000 was raised for the children’s charity thanks to the determination of NWTC teams.
NWTC also encourages its team to look beyond the fundraising events and use their various skills to give back to the charities. Catherine Banks, a server at The Botanist is a holistic therapist so organised mindful and wellbeing sessions for Barnardo’s teenagers across the country. These extra contributions allow NWTC to offer support to brighter futures, whilst also offering its team members further opportunities to give back to their communities.
For the Tim Bacon Foundation, £18,000 was raised through events and donations. The Oast House in Manchester organised a cinema night and generated funds through sales of blankets to tote bags. Other NWTC sites offered charity cocktails locally, and ran fundraiser pub quizzes. Across all 20 sites in January, £1 was added to customers’ bills as an optional charity donation.
Throughout the country, NWTC raised an amazing £53,000 for local children’s charities and hospices. For every dish ordered from the kid’s menus at each site, NWTC donated 25p directly to local children’s charity. During December, £1 was also added to the bill to raise further funds.
Katie Longbottom, Human Resources Project Manager says, “We pride ourselves on having a dedicated team so it’s great to see them engage with our chosen charities. We’re excited for what this year will bring and can’t wait to see our team work together to give back to local and national charities.”
