Banking and Finance

Staffordshire’s Signature Financial Services signs up for growth

Signature Financial Services Team

Companies in North Staffordshire and South Cheshire can now gain access to high level, bespoke commercial advice following the latest appointment at Newcastle-under-Lyme-based Signature Financial Services.

Chris Bailey has been unveiled as Senior Commercial Manager at Signature Financial Services. A familiar face to many company executives across Staffordshire and Cheshire, Chris joins Signature Finance from Lloyds Bank, where he served for 30 years, most recently as a Commercial Relationship Director.

The appointment strengthens Signature Financial Services position as a leader in the commercial finance market, bringing a level of senior advice only available from the big city financial services companies.

It caps a year of growth for Signature Financial Services, which has more than doubled its team from five to 11 and moved to modern, purpose-built office premises at Evolution, Lymedale Business Park.

Managing Director Dean Birks said: “SME companies rarely have easy access to personally delivered, effective relationship management in 2019 and, according to our customers, the service is a major loss.

“Signature Financial Services has moved forward in 2019, generating more wealth for our clients and attracting new customers both on the personal finance and commercial sides of our business and Chris’ appointment represents a further leap forward.

“Chris is recognised in the business arena for his expertise and strategic advice which have helped numerous companies to thrive across our region.

“He will now offer commercial funding and support services for Signature Financial Services of a kind that are generally only available from the bigger finance houses in the major cities.”

Chris, 48, who lives in Newcastle-under-Lyme, said: “Signature Financial Services has a dynamic team and I jumped at the opportunity to come on board. My new role allows me to use the skills I developed whilst at Lloyds to help many local businesses to thrive now giving them access to the whole of the market, and independent financial advice.”

Signature Financial Services traded for several years from the Barracks, close to Newcastle town centre, but a move to purpose-built offices has allowed them to expand their offer and has sparked further growth.

The new office complex is open plan and offers much improved space in which to welcome customers.

For further information on Signature Financial Services, please go online to: