Sheer Edge Ltd, led by founder Jo Ferreday, has been shortlisted in the Service Industries Entrepreneur of the Year category for the Midlands at the prestigious 2025 Allica Bank Great British Entrepreneur Awards.
Dubbed “The Grammys of Entrepreneurship,” the awards celebrate the most outstanding and inspirational business stories from across the UK. With over 800 entrepreneurs making the shortlist this year, competition is fierce and a testament to the resilience, creativity, and drive of British business leaders.
Past winners include the founders of BrewDog, Grenade, ClearScore, Zilch and Unbiased — all celebrated in the early days of their entrepreneurial journeys.
About This Year’s Finalists
- Employ over 25,000 people nationwide
- Plan to create more than 9,000 new jobs in the next year
- Generate a combined turnover of £2.25 billion
- Represent an average business age of six years
A Word from Jo Ferreday
“We’re absolutely thrilled to be named a finalist. It’s an incredible honour to be recognised alongside some of the UK’s most exciting and ambitious businesses. This recognition is a huge testament to the hard work of our team and our mission to create unforgettable brand experiences, exceptional hospitality, and impactful event solutions for our clients.”
— Jo Ferreday, Co-Founder & Managing Director, Sheer Edge Ltd
About Sheer Edge Ltd
Sheer Edge is an award-winning event services and hospitality agency offering tailored corporate experiences, strategic venue sourcing, and creative brand engagement. With a passionate team behind the scenes, the company continues to raise the bar in delivering premium event solutions that leave a lasting impact.
Industry Leaders Speak Out
Conrad Ford, Chief Product & Strategy Officer at Allica Bank, said: “At Allica, we’re consistently inspired by the energy and strength of UK SMEs. This year’s finalists – from early-stage start-ups to established and family businesses – represent a vital force in the British economy, driving innovation, creating jobs, and making a real difference in their communities.”
Frankie James, Founder of the Great British Entrepreneur Awards, added: “We’re so proud to reveal this year’s shortlist — a truly remarkable group of founders who are changing lives and transforming industries. The entrepreneurial spirit in the UK is more alive than ever.”
Save the Date
Winners will be announced on Monday, November 17th, 2025, at a prestigious awards ceremony at Grosvenor House, London.
Over 1,500 entrepreneurs, investors, and business leaders will attend to celebrate the best of British enterprise.
