Birmingham based Scrivens Opticians & Hearing Care has raised £35,000 for its charity of the year Alzheimer’s Society and pledged to continue its support in 2018.
It brings the total for the cause to almost £65,000 since the partnership started in 2015, with more money being raised each year compared to the last.
And with the family firm celebrating its 80th anniversary later this year, it plans to mobilise its network of 183 branches to continue to raise awareness of the disease and to increase the amount raised for the charity.
In the last 12 months colleagues and customers have got behind the campaign with activities ranging from sponsored challenges to cake and book sales, fancy dress fun, a Memorable Moments charity calendar and a competition for children to design a pair of glasses.
Chairman Nicholas Georgevic said: “I am very proud of the fantastic response from all colleagues and customers throughout the business. Alzheimer’s touches so many families in the communities we serve and the need for care and support continues to grow. We chose Alzheimer’s Society as our primary charity partner because we recognise the vital work it does and because of the growing evidence of a link between hearing loss and dementia.
“I know our staff will once again rise to the challenge of raising awareness and vital funds for a charity whose cause resonates with us all.”
Scrivens has a series of fundraising activities planned for 2018, including 1930’s themed birthday tea parties later in the year.
Ray Nash, Senior Regional Corporate Fundraising Executive for Alzheimer’s Society, said: “We really appreciate the wholehearted support of Scrivens and are delighted our partnership will continue. We need help to fund services to support people to live well with the condition now, and to help find a cure in the future.”
Alzheimer’s Society is the leading support and research charity in the UK for people with dementia and those who care for them. Alzheimer’s Society estimates 23 million people have a close friend or family member with dementia.
Scrivens Opticians & Hearing Care was established in 1938 and has 183 stores in England and Wales, and 1,000 employees. For more information, visit www.scrivens.com
