L-R: Lee Dono and Martin Critchlow
A leading North Staffordshire estate agent has expanded further with a new online auction service which boasts commercial and residential properties.
In April 2023, Critchlow Estate Agents added lettings to their portfolio following an increase in demand, and in January they went live with the auctions – which are carried out via their own online portal.
Auctions will take place each month and during the first one, five of the six lots were sold and on 29 February, four out of the 6 were secured by new owners – including a 3.5 acre plot of land in Stoke-on-Trent.
Martin Critchlow, founder of the agency, said: “We had always had a plan to extend our services even further and by putting investment into modifying our own website we are now able to make more properties available via the new online bidding process.
“The flexibility of this has enabled us to provide a less pressurised environment than say a huge auction room, and allows buyers to take their time and consider options before pressing go.”
Since launching the service the Critchlow team have welcomed a variety of residential properties, commercial offices and land from owners, which are located in various locations.
Ten lots are already in line for the next online auction which will take place on 26 March.
Lee Dono, sales manager, adds: “There are so many great properties and land available for investment throughout Stoke-on-Trent and surrounding areas and the online auctions are really effective to help to show this.
“As well as family properties there are many commercial buildings plus large land sites.
“During each auction process we liaise with bidders and sellers alike to ensure that the experience is as smooth as possible for all involved and we are also there afterwards where required – just like we have been with our usual sales and lettings.”
The expansion of services is a further testament to the growth of Critchlow’s empire which started in 2020 by Martin.
Since then – as well as providing lettings to the sales arm of the business – the agency has welcomed three staff members, plus in 2022, were recognised by the British Property Awards as a top Stoke-on-Trent agent after scooping gold for outstanding customer service.
The next online auction will take place on Tuesday 26 March.
For more information visit critchlowestateagents.co.uk.
