People business backs a people business.
Cledara, a leading SaaS management platform, has entered into a five-year sponsorship agreement with Cambridge United which will see the football club’s Abbey Stadium renamed The Cledara Abbey Stadium.
The Stadium Naming Rights Partnership is effective from last week (3rd January 2024) and runs to 2nd January, 2029.
The landmark deal will play a part in the next stage of the stadium’s redevelopment.
Cledara is a leading specialist SaaS subscription management company. Its platform allows a company to get visibility and control of all of its software, track usage, cut costs, and simplify the management of software.
Cristina Vila Vives, Cledara founder and CEO, said: “We are delighted to be able to help Cambridge United with its ambitions to grow the fanbase, engage younger fans, encourage families, build the visibility of the women’s team and support the Cambridge community. We are fully supportive of all these plans.
“We are a people business, as is Cambridge United. The club is a central part of the community and it’s great to be a part of that. And Cambridge itself is a leading tech hub and a hotbed for startups. This is a market which Cledara serves and we look forward to expanding our network throughout the city and surrounding areas.
“This agreement, which lasts for five years, reflects that we’re building for the future. Our customers trust us with their core software infrastructure and planning for the long term is important.
“There also is a personal connection for me, which means a lot, as I studied for my masters in Cambridge at the Anglia Ruskin University. It’s great to have a new connection both with the city and wider community.”
Cambridge United was founded in 1912 as Abbey United. It took the name Cambridge United in 1951.
Alex Tunbridge, Cambridge United CEO, added: “We are very pleased to be partnering with Cledara and to announce the renaming of the Abbey Stadium as The Cledara Abbey Stadium.
“We are embarking on an exciting journey to develop the stadium and welcoming organisations such as Cledara is an important part of that.
“We are very grateful to have their support as we start out on the redevelopment project and I would like to thank them for ensuring that the Abbey Stadium remains a part of the stadium’s new name.
“We are ambitious for the Club. We want to modernise, progress and take advantage of new potential opportunities as the professional football club based in the world leading city of Cambridge, home to the rules of the game.
“At the same time, we want to do this with appropriate acknowledgment of the DNA of our Club. Keeping ‘The Abbey’ as a central part of the new name was important both for us and Cledara.”
Cledara is based in London, with offices in Barcelona and New York.
