Chi Chi London, the online fast fashion brand has continued its rise up the Sunday Times Virgin Fast Track 100 List – which ranks Britain’s fastest growing private companies in the UK. In 2018, Chi Chi London are ranking at number 49, an improvement of eight places since its last 2017 ranking of 58
Chi Chi London was founded by brothers Daniel and Gio Najar in 2008, supplying white-label clothing, they then launched their own brand and website in 2011, Chi Chi London
The brand has grown organically from strength to strength, in 2018 Chi Chi London launched its first mobile retail app and expanded its casual wear collection. Sales this year reached £18.4m, a 38% increase on the previous 2017 year
Chi Chi London has tapped into growing demand for high quality occasionwear at affordable prices and its designs have proved very popular with celebrities. As well as occasionwear, Chi Chi London also sees success with their Bride, Bridesmaid, Casual, Girls, Footwear, Accessories, Coats & Jumpers.
Its dresses, shoes and bags are sold through retailers such as ASOS, River Island and Zalando as well as through its own website and app. Demand has been supported by overseas buyers such as the new US retailer Norstom and the expansion of its casual range.
