Simon Church
CBD Performance are off to a winning start to 2021 after launching their new range of innovative CBD supplements in what is voted “the best department store in the world” Selfridges. Born from a real belief in CBD after positive personal experiences, CBD Performance is a premium brand of easy to use, 100% natural and vegan friendly CBD supplements.
Founded by Simon Church and Russell Short after a ‘lightbulb’ moment discussing why there was such a stigma around CBD and why it wasn’t more regularly used. Through CBD Performance’s unique product offering, it is now more convenient than ever for more regular use in the health, fitness and sports industry as well as general use for ultimate wellbeing.
CBD is one of many cannabinoids found within hemp and cannabis plants. CBD extracts can be derived from most parts of the hemp or cannabis plants. They are selectively extracted, concentrating on CBD and removing or reducing other chemical components like THC, which is the psychoactive compound of the plant meaning you do not get ‘high’ when taking CBD and is completely legal with a number of reported health benefits.
Co- Founder Short explains launching in a retailer like Selfridges was the perfect start the year after a difficult year for most “After what happened towards the beginning of last year with the pandemic hitting and the world slowing down it allowed us to really evaluate the business and what we were doing and really refine our focus. Last year we launched our new rebrand, further enhanced our most popular products with new formulations & our vision for the brand of where we wanted to take it certainly grew. Selfridges was always a target of ours as we felt our unique premium products would fit in well with their customers, providing real value. We are having many interesting conversations currently on new listings and global expansion and really excited for the future of the brand as the industry really starts to take off.”
CBD Performance products are used by a number of professional athletes alongside a growing number of customers who are looking to improve their everyday health, lifestyle and wellbeing. Ex Wales International footballer and Co-Founder Church hopes with their improved product offering and Pro Series range targeted for professional athletes is just the start of more to come…
“CBD helped me a lot as a professional footballer suffering with the pain from my injury and the anxiety and lack of sleep with coping with having to retire early from football and making that transition into a different career. We wanted to provide the same offering to not only professional athletes but the general public with trust and transparency knowing that our products are purpose led and of the highest quality. We created a Pro Series range specifically for the professional athletes and for the people who are subject to a drug test at work or in competition to give them added assurance that the products were safe and legal. We have QR codes on the packaging which will direct consumers to our 3rd party batch testing results for full transparency. The feedback we have got from not only from consumers but from elite athletes taking our products saying how much more efficiently and quicker they are sleeping and recovering after the use of our products is very humbling.”
CBD Performance have big plans for 2021 including global expansion and new product development on the horizon. Big plans mean they have started the process of seeking investment into the company with a couple of professional footballers who have already shown a keen interest to help take onto the next level.
