Our franchisee is a finalist!

Vicky Taramasco

Vicky Taramasco, the owner of Little Dreams Solihull and South Warwickshire has been shortlisted for a prestigious Encouraging Women into Franchising (EWiF) Awards 2026. The EWiF Awards celebrate and honour the outstanding achievements of women in the UK franchising sector.

This year, Vicky has been nominated in the New Woman Franchisee category, which recognises her as a standout new franchisee…nationally! This nomination highlights her exceptional contributions, innovative approach, and dedication to fostering growth and success within the franchising community.

As owner of Little Dreams Solihull, Vicky has played a key role in driving the company’s success through visionary leadership and forward-thinking strategies. She is incredibly passionate about what she does and is constantly going above and beyond with new ideas for the network, and Head Office.

She reached her financial goals within months of starting to trade and is on track for an over 100% increase in turnover for her second year.

Vicky was nominated by Jenna Wilson and Fay Smith, the co-founders of Little Dreams Franchise following the outstanding first year she has delivered.

This includes not only supporting families but also providing content for charities, partnerships across her territory with Baby and Toddler classes where she provides free advice and also being an active part of the wider Little Dreams franchise.

Jenna says “we are so incredibly proud of Vicky and everything she has achieved in her first year as a franchisee. Not only reaching her personal and financial goals but the collaborations she has made and what an asset she is to the wider network. She really is incredible and one to watch!”

Vicky says “I am truly honoured to be recognised as a finalist in the EWiF Awards,” said Vicky Taramasco. “This recognition reflects my passion and commitment to supporting families through better sleep. I am particularly driven to support parents and carers in demanding roles, including those in the NHS, as well as families with SEND children who often expect sleep to be a challenge. It is a privilege to be recognised alongside such inspiring women in the franchising industry.”

Helen Mansfield, organiser of the EWiF Awards, commented, “We were thrilled with the number of entries this year, coming from all over the UK. This is a tough competition judged by experts in franchising. Being named a finalist is a significant achievement, with finalists selected for their business acumen, determination, creativity, and perseverance.”

The EWiF Award ceremony will take place on 20th May in Leicester, where winners will be announced and celebrated. The event will bring together leaders from the franchising world to acknowledge the incredible contributions of women shaping the future of the industry.

For more information about the EWiF Awards and to see the full list of finalists, visit ewif.org.

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