Blues Women will be joining forces with the famous Red and White Stripes of Fridays who will become the Club’s Official Shirt Sleeve sponsor for the next three seasons.
The first TGI Fridays opened in Britain, in Birmingham in 1986 on the Hagley Road. Fridays now have 86 locations in England, Scotland, Wales and the Channel Islands and serve over 12 million guests each year.
Fridays are best known for their iconic cocktails created by expert bartenders as well as American inspired food dishes including quality steaks, famous burgers and ribs. And of course… that Fridays feeling!
Ian Dutton, Chief Commercial Officer at Blues, said: “TGI Fridays is a globally recognised brand, so it’s fantastic to be able to announce a partnership of this length with the Women’s team.
“With the history the brand has in the city and the exciting plans for Blues Women in the coming season, the partnership makes perfect sense and we’re looking forward to a long and fruitful collaboration.”
Dan Staples, Chief Marketing Officer at Fridays, said: “We’re thrilled to be partnering with Blues Women. We see this as a strategic investment in the women’s game at a time where interest levels and viewership in the UK are rightfully reaching record highs. The City of Birmingham has a very special place in the history of Fridays as our restaurant at Hagley Road was our very first to open in the UK. We believe in the power of sport to engage audiences and wish Blues Women all the best for the new season. We look forward to working with them to raise the profile of women’s football within the local community.”
