“You never get a second chance to make a first impression,” wrote author, Andrew Grant, and this applies as much to your physical appearance as it does to your business premises. Research has shown that average buyers are strongly influenced by a first meeting, so much so that they can take seconds to decide whether or not to deal with you or buy your products and services.
The physical structure you house your business in – be it an office or showroom – can make or break a deal. Quite simply, your business premises is a key part of your brand. It should align perfectly with your ethos, products and services, and your target market. From location to finishings, every inch of your building counts so step inside your clients’ shoes for a moment and ask yourself what messages your office gives out.
Starting from the Outside
Curb appeal is everything when it comes to business appearance. Not only should your facade, garden area, and parking space be impeccably maintained and painted, but rather, the street and area of your business should feel safe, trustworthy, and (if relevant) luxurious. The latter is the case if you are selling a luxury product or service. Of course, if you are selling technology or industry specific materials, an office location in an industrial area is more than sufficient. Your property should be well maintained. Step outside and try to identify any sources of untidiness or dirt. As noted by EasyMerchant, in areas where it is rainy or leaf fall is heavy in the autumn, proper guttering is vital. Poor guttering will result in clumping, leaf buildup and (in rainy weather) potential flooding, which may damage your building structure. Look into construction aspects as well. Ensure that problems like cracked walls and paint are fixed.
Modern Interiors
If you are seeking to establish yourself as a cutting-edge, sustainable, modern business, your interiors should express these values. Contemporary office trends include open, ergonomic spaces with features such as standing desks and free motion chairs. They reflect an interest in collaboration without borders. They are also well lit and ventilated, with natural light being more conducive to good work performance. Green offices are also big this year, with studies showing that indoor plants can enhance employee performance and wellbeing. Just one feature such as a vertical green wall can already whiz your company into the future. Vertical walls don’t take a lot of work to maintain so look into this feature for an easy start.
Clean and Tidy Works Best
You could have designer furniture and a well located office, but daily cleanliness and tidiness are vital. All offices need a professional cleaning service for carpets, walls, and windows. Nothing is more unsightly than looking through a large window pain that is pelted with dirt and water marks. Storage is a key element of tidiness, in both production and client service areas. The provision of sufficient waste bins is also important, as is the establishment of an easy-to-follow recycling bin system for sustainability purposes.
The appearance of your business premises is as important as your personal look. Even if you only occasionally receive visits from clients, investing in outdoor maintenance and interior design if a crucial part of building your brand. From simple cleanliness to the creation of open work spaces, your business can establish itself as a professional, trustworthy one that reflects your passion for providing clients with an optimal customer experience at every stage of your relationship.
