Much like the surface of the ocean, the landscape of 21st-century e-commerce is an ever-evolving field. Programs and platforms that seemed to be at the top of their game yesterday could be old news tomorrow. Many business owners throughout the Midlands are well aware of this observation and they are always searching for better ways to satisfy the needs of their customers. As a good portion of their efforts are now focused within the world of online retail sales, choosing the most efficient platform is more relevant than ever before. Let’s take a look at why a growing number of entrepreneurs are migrating away from Magento in favour of Shopify. The observations below could very well surprise you.
Magento: Truly Designed for the Small Midlands Business?
To be fair, this article is not meant to disparage Magento in any way. There are many benefits associated with this e-commerce platform. It is a mobile-friendly system, it is rather flexible and it boasts a sizeable number of followers. However, these features do not detract from a handful of glaring shortcomings. Some common Magento complaints include:
- It is very complicated to use.
- It is quite expensive.
- Customer support is lacking in many areas.
- Due to demanding performance issues, Magento will normally require a dedicated network server.
If we take a look at these four issues, what conclusions can we draw? Many experts feel that Magento was primarily designed for larger organisations that already possessed a dedicated in-house IT staff. Unfortunately, such an amenity is often lacking within small- to medium-sized Midlands businesses. Self-employed individuals may find this bundle difficult to work with and above all, anyone who needs to conform to a limited budget are likely to be put off by the price of Magento. So, what alternatives for enterprise-level organisations are on the market?
Sleek, Streamlined and Scalable
In terms of the most popular Magento enterprise alternative, Shopify Plus is at the top of the list. Most users will immediately note the intuitive nature of its interface. It is very easy to work with and unlike Magento, only the most basic levels of technical knowledge are required. However, this is only the beginning. Some other key features which set Shopify Plus apart from the masses include:
- Unsurpassed levels of customer service and support.
- Open APIs for complete third-party integration.
- Entirely customisable front-end solutions.
- More than 1,500 (and growing) available apps.
- The ability to market products across 20 channels.
- All devices are supported.
These are some of the many reasons why major organisations such as Nestle, Budweiser and General Electric have already made the switch to Shopify Plus. While suited for larger businesses, it is just as appropriate when dealing with growing Midlands firms.
Migrating is simple and technical experts are always available if any issues happen to be encountered along the way. 2019 should prove to be a rewarding year for those who transition to this intuitive e-commerce solution.
