Events supremo returns to roots in charity boost for Queen Elizabeth Hospital Birmingham

Denise Sheasby (centre) with QEHB Charity representatives Rachel Learmonth (left), senior fundraiser, and Justine Davy, head of fundraising, pictured outside Fisher House

Corporate hospitality agency Eventmasters, whose Managing Director Denise Sheasby is a former nursing sister, has announced backing for the Queen Elizabeth Hospital Birmingham Charity.

It is in part a return to her first love for Mrs Sheasby who worked at the QE from 1982 to 2002, specialising in the care of cancer sufferers.

Now Eventmasters and QEHB have joined forces.

Over the next 12 months QEHB Charity will assist in the promotion of Eventmasters’ events and in return when Eventmasters organises charity fund raising at such events, some of the proceeds will go to QEHB Charity.

The firm expects to donate a four figure sum over the period.

Mrs Sheasby, the daughter of a hospital administrator, and at the time one of the QE’s youngest ever ward sisters, said: “For me the link-up is special – it brings back happy memories right back to when I was part of 100 new entrants, all girls, not a male in sight!

“The Eventmasters Charitable Trust was established last year with the aim of raising in excess of £20,000 a year for our charity partners and worthy causes. And the hospital charity is one of the most worthy causes I can think of.”

Justine Davy, head of fundraising at QEHB Charity said: “It was a pleasure to meet Denise and hear about her time working as a nurse here at QEHB. The Charity is delighted to welcome the support of Eventmasters and I look forward to working closely with them in the future.”

Eventmasters, established in 1985, has grown rapidly to become one of the UK’s leading official corporate hospitality specialists, providing experiences and VIP packages around top sporting and cultural events including the likes of Royal Ascot, Cheltenham, Premier League football, tennis tournaments and much else besides.

QEHB Charity exists to help the patients of University Hospitals Birmingham NHS Foundation Trust, providing extra equipment and facilities and funding research, all over and above core NHS services. The charity also supports the UK’s military patients who are treated at the Royal Centre for Defence Medicine, based at the hospital, and bolstered by Fisher House, a ‘home away from home’ for the military and their families.

In addition to QEHB, University Hospitals Birmingham NHS Foundation Trust includes Birmingham Heartlands Hospital, Solihull Hospital and Community Services, Good Hope Hospital in Sutton Coldfield and Birmingham Chest Clinic. It treats more than 2.2 million people every year with the hospitals delivering more babies than anywhere else in Europe.

Find out more about Eventsmasters Corporate Hospitality at: https://www.eventmasters.co.uk/.

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