A Redditch hotel is undergoing full refurbishment in response to growing popularity, after securing a £1 million loan from Lloyds Bank Commercial Banking.
The Southcrest Manor Hotel is redeveloping various areas of the 97-year old manor house and grounds, following increased guest numbers over the past year. This includes the revamp of 48 bathrooms, the parking area, gardens and corridors, as well as new hot water and insulation systems.
With occupancy levels growing by 6 per cent over the past four months, this is part of the hotel’s wider refurbishment programme to upgrade its facilities and boost guest experience.
Over the next year, a new outdoor hot tub area, leisure and beauty facilities, and refurbishment of the hotel’s garden and conservatory will also be introduced. The business will be continually recruiting over the next 12 months and is expected to create 25 new jobs.
Southcrest Manor Hotel is a privately-owned venue specialising in weddings and private events.
Chris Osborne, general manager at Southcrest Manor Hotel, said: “Our refurbishment programme is part of our plan to become the best hotel destination in Redditch. Providing outstanding guest experience is something we’re passionate about and this latest investment will help us to keep making our facilities better and better.
“The team at Lloyds Bank has been invaluable throughout the whole process. They’ve taken the time to understand the ins and outs of our business as well as the needs of our customers and we look forward to working with them again in the future.”
Paul Warrington, regional director at Lloyds Bank Commercial Banking, said: “Despite slower growth rates predicted this year, the hospitality sector is still buoyant and businesses like Southcrest Manor Hotel are reaping the benefits of this.
“At Lloyds Bank, we’re committed to helping Britain prosper, which is why we’ve pledged to increase our lending to SMEs by a further £2 billion this year.”
