Swansway Motor Group has renewed its sponsorship of Crewe Alexandra F.C. for the 2025/26 season, strengthening its commitment to supporting the local community both on and off the pitch.
The deal sees the Swansway Family Stand continue into the new campaign, with the family-owned motor group’s branding on display throughout the Mornflake Stadium and across the club’s digital channels. The partnership helps bring fans closer to the action, while showcasing Swansway’s passion for its hometown team.
With head offices just minutes from the stadium, Swansway has been a long-standing supporter of the club, and this latest sponsorship marks another exciting chapter in its relationship with the Railwaymen.
David Smyth, Director at Swansway Motor Group, said: “Crewe has been our home for more than 20 years, and the support we’ve had from the local community has been incredible. Backing Crewe Alexandra is a way for us to give something back. Football brings people together, it’s about passion, teamwork, and pride in your town, values that we share as a family business.”
Throughout the 2025/26 season, Swansway will be working with Crewe Alexandra to deliver fan focused initiatives, from exclusive matchday competitions to behind the scenes content and opportunities to get even closer to the club.
David added: “We’re proud to be standing with the Railwaymen again this season and we’ll be cheering them on every step of the way, both on the pitch and from the stands.”
James Beckett, Head of Commercial at Crewe Alexandra F.C., said: “We’re delighted to have Swansway back with us for another season. Their support makes a huge difference to the club and it’s brilliant to partner with a business that’s right at the heart of the Crewe community.”
As the new season gets underway, fans can look out for the Swansway name across the stadium, online and cheering from the touchline, a signing everyone can get behind.
