A pioneering high-protein alcohol-free beer brand, founded by local husband-and-wife entrepreneurs in Birmingham, is set for major expansion thanks to investment from angel investor Scott Parsons. A longtime fan of the product, Parsons saw its immense potential and seized the opportunity to support the brand’s growth.
What started as a passion project has quickly become a game-changer in the sports recovery and social drinking market. With 10g of protein per can, the brand’s innovative beer is designed to support athletes and fitness enthusiasts, providing a refreshing and functional alternative to traditional beverages. The product has already gained a loyal following within functional fitness, climbing gyms, and endurance sports communities, where demand for performance-driven drinks is surging.
“This journey started as a way for us to create something truly unique—an alcohol-free beer that not only tastes great but also aligns with a healthy, active lifestyle,” said Rebecca, co-founder of the brand. “Securing this investment from Scott is a huge step forward. His belief in our vision and his passion for the product will allow us to scale faster and reach even more athletes and health-conscious consumers.”
With this investment, the founders plan to enhance production, expand distribution, and bring their groundbreaking product to a broader audience. Their mission remains clear: to redefine the way people recover, socialize, and enjoy beer—without compromising on health or performance.
For more information, go to: liftedbrewing.com.
