SF Recruitment has been awarded Recruitment Agency of the Year (100+ employees) at the prestigious 2024 Recruiter Awards, further solidifying its place as a leader in the UK recruitment industry. The company was recognised for its outstanding growth, innovative approach, and commitment to employee well-being, helping businesses across the country to thrive by placing people in jobs they love.
With 25 years of industry experience, SF Recruitment has developed a reputation as a trusted adviser to over 13,000 clients and has successfully placed more than 40,000 candidates in roles that align with their talents and passions. Its wide-ranging specialisms include finance, technology, engineering, professional services, and executive recruitment, with a team of over 100 engaged employees across four regional hubs.
James Caan, renowned entrepreneur and investor, commended SF’s success: “Congratulations to Saira Demmer and the entire SF Recruitment team on this outstanding achievement! Winning the Recruitment Agency of the Year award is a testament to your hard work, dedication, and the positive impact you’ve made on our industry. This recognition is not just about numbers—it’s about people, culture, and your commitment to doing things differently and better every day. I look forward to seeing what you’ll accomplish next.”
SF Recruitment has continued to excel in an evolving recruitment landscape, achieving significant milestones such as maintaining a 0% gender pay gap, an employee attrition rate of just 14% compared to the industry average of 43%, and an exceptional employee Net Promoter Score (eNPS) of +71. Additionally, the company’s people-first approach, allowing staff to work “anytime, anywhere, anyhow,” has helped them champion workplace flexibility, which they encourage clients to adopt as part of their “Flex for Success” initiative.
SF Recruitment, CEO, Saira Demmer highlighted the company’s focus on people and innovation as keys to their success:
“We are incredibly honoured to be recognised as Recruitment Agency of the Year for 2024. This award is a testament to the passion and dedication of our team, whose commitment to placing the right people in the right roles has driven our success. We will continue to lead with innovation and ensure that employee well-being and workplace flexibility remain at the heart of everything we do.”
SF Recruitment is also a multi award-winning company, recently named one of The Sunday Times Best Places to Work 2024 and recognised in several other high-profile awards, including the Tiara Recruitment Awards and UK Employee Experience Awards. These accolades underscore the company’s success not only in recruitment but also in fostering a family-friendly and employee-centric culture. SF’s female-led senior leadership team, made up of working parents, embodies the company’s flexible and inclusive values.
One of SF’s clients, Kate Shaw, COO at Greater Birmingham & Solihull Local Enterprise Partnership, praised the company’s approach:“SF really listen – they understand what our values and goals are, and they bring market knowledge and insight into the vacancies we are offering.”
