Influencers led to an influx of consumption, and we’re hopping onto the trend of de-influencing to reduce consumption, including skin care.
This emerging trend challenges the continued push towards constant purchasing driven by influencers and social media, advocating instead for a more conscious, minimalist approach to consumption.
Sandra, founder of ROOAR, a luxury and organic skincare brand, said prioritising sustainability encourages individuals to reassess their buying habits, focusing on the necessity, longevity, and environmental impact of products.
This movement aligns with a growing awareness of the ecological footprint left by unchecked consumerism. It promotes a lifestyle that values quality over quantity and environmental stewardship over fleeting trends.
It also means opting for sustainable and eco-friendly brands.
We asked Sandra for her tips on how you can start today to be more sustainable with your skin care.
- Choose Products with Organic Ingredients: ROOAR emphasises the importance of selecting skincare products made from organic ingredients grown without harmful pesticides or synthetic fertilisers, reducing pollution and conserving water. They display the exact percentage of organic matter in each and every product to ensure the consumer is clear what they’re getting.
- Support Brands with Ethical Sourcing: Support brands that ethically source ingredients, protect biodiversity, and uplift local communities. ROOAR products are vegan, cruelty free, and palm oil free.
- Opt for Recyclable Packaging: Choose brands with recyclable packaging, highlighting our commitment to reducing waste with our biodegradable and glass packaging options.
- Embrace Multi-use Products: By choosing products that serve multiple purposes, you can minimise waste and reduce the carbon footprint associated with your skincare routines.
- Reduce Water Usage: ROOAR introduced products designed to be effective with less water, encouraging practices that conserve this precious resource.
- Mindful Use: Incorporating mindfulness into how much product you use extends the lifespan of your skincare items and contributes significantly to sustainability efforts. By being attentive to the quantity of product applied, you can minimise waste and reduce the frequency of purchases, lessening the demand on resources and production.
- Recycle or Reuse: You should participate in recycling programmes in your local community or find ways to repurpose/reuse your packaging.
By making small changes in your everyday life, such as with skin care items, you can contribute to a broader impact of a more sustainable world.
