Beautifully synthesised…these lessons from the very best are gold for anyone who shares their belief that ‘nothing beats winning together’ – Alan Jope, CEO of Unilever.
With contributions from household names, including Michael Johnson, Dame Tanni Grey-Thompson, Rio Ferdinand, Helen Glover, Dave Lewis, Gary and Tracy Neville and Sir Clive Woodward.
Will Greenwood is best known for his integral part in the 2003 Rugby World Cup-winning team. Ben Fennell has spent over 16 years as CEO of BBH, helping some of the world’s biggest businesses and brands grow. Together, they understand that world-class performance – in both business and sport – requires a fresh approach and a new set of behaviours.
World Class demonstrates how much elite sport can teach us about high-performance leadership by uncovering the principles that unite all top-level performance, both on and off the pitch.
Greenwood and Fennell prove that the secret to great leadership is unity, not uniformity. After speaking to inspirational leaders across all areas of sport and business – from Rio Ferdinand and Sir Clive Woodward to Dave Lewis and Kate Richardson-Walsh – they reveal how the guiding principles of celebrating difference and forging togetherness are the fastest way to accelerate growth.
Packed with personal stories, hard-won lessons and impactful strategies to take forward, this book provides a brand new fundamental framework that can help anyone become a world-class leader.
“This is not just a great sports book, or a great business book, it’s a great book about sport and business. I’ve known Will and Ben for a long time and they are two of the sharpest minds around. This is an essential read for anyone who wants to lead and win.” – Sir Clive Woodward
Ben Fennell has spent 16 years as the CEO of BBH in Singapore and then London, helping some of the world’s biggest businesses and brands to grow, including Unilever, Diageo, British Airways and Tesco. He founded The Growth House at the start of 2018 and now works with senior teams at companies like Virgin Media, Costa and AstraZeneca.
Will Greenwood is the third highest try scorer in English rugby history and helped power England to victory at the Rugby World Cup in 2003. Since retiring from rugby, Will has become one of the UK’s leading broadcasters and commentators on the game. He has penned a weekly column for the Telegraph for 16 years and been at the heart of Sky’s rugby output. Will is Chief Customer Officer in the UK for Afiniti, an artificial intelligence organisation. He also coaches club rugby at Maidenhead RFC and continues to chase any shaped ball anyone will throw.
