Unzippd, the award-winning UK tech company revolutionising how Deaf, British Sign Language (BSL) users engage with organisations, is launching its inclusive and accessible feedback solution across a cohort of NHS GP practices in Wandsworth from 1 December 2025.
This landmark rollout marks the first time NHS primary care services in the UK will offer a fully integrated BSL video feedback and enquiry solution, ensuring Deaf patients can share their experiences, raise concerns, and give feedback in their own language, without barriers and without needing an interpreter.
Founded by BSL Interpreter & CEO Rob Troy (Lambeth) and Data Scientist and Pharmacist, Adenrele Komolafe, CTO (Southwark), Unzippd enables Deaf individuals to give feedback, raise enquiries, and even apply for jobs in BSL – all from their own devices. Organisations receive responses in English, making communication seamless, efficient, and genuinely inclusive.
“Deaf people often don’t leave feedback or participate in patient experience surveys because they’re in written English,” explains Co-founder Rob Troy.
Sophoan Britton, Operations Manager at the participating Brocklebank GP Practice says, “We’re excited to be part of this pilot to give BSL users a different method to share their views – in their own language. By enabling feedback in BSL, we’re breaking down communication barriers, valuing lived experience, and ensuring every voice is heard.”
The Wandsworth launch follows Unzippd’s recent national recognition as a winner of the Sage Small Business XI 2025 competition, which honoured the company for its innovation, social impact, and commitment to improving accessibility for Deaf communities across the UK.
Adenrele Komolafe adds “NHS services are a crucial part of everyday life, and this rollout shows just how easily our technology can slot into existing systems.”
The partnership will allow participating GP practices to gather authentic Patient Experience data directly in BSL, strengthening insight, improving service design, and removing long-standing linguistic barriers to feedback and engagement.
