Two Brooks won three Silver medals at the 4th London Spirits Competition for its Hard Seltzers which took place in London on March 17, 2021. The medal is an ultimate endorsement in the global spirits industry.
Two Brooks Hard Seltzers scored highly in the three judging aspects of quality, value and packaging.
Indeed, the premium hard seltzers are 100% Made in Britain, and crafted using only three ingredients: pure fruit spirit made from British apples, gently sparkling water, and 100% natural fruit flavourings. That’s it.
The London Spirits Competition stands apart from other spirits competitions by awarding spirits for their drinkability. Where other competitions focus solely on technical competence and distilling prowess, the London Spirits Competitions goes further to evaluate a spirit for its all-around excellence – in the way it tastes, looks and the value it provides. They believe that this golden triangle makes spirit drinkers more likely to buy and drink the spirit either from a retail store or at a bar or restaurant and want to laud this.
CEO Sid Patel of event organizer Beverage Trade Network mentions that “Spirits brands consumers are looking for an-round experience when drinking a spirit. The spirit needs to hit all the right notes to be enjoyed again and again. So, at the London Spirits Competition, we evaluate spirits that contribute to a spirit’s overall drinkability. Along with the quality, spirits are assessed for their appearance and value.”
The judging panel of 2021 was drawn from leading spirits industry professionals with direct commercial buying responsibility. This establishes the winners at the competition to be agreeable to the on-premises trade and consumer alike.
“The extremely qualified judges, the chance to compete with thousands of excellent spirits from around the world and the stringent judging criteria of quality, value and packaging makes an award from the London Spirits Competition a coveted one. We are pleased that our hard Seltzers performed so well at the competition.” said Fabio Bruni, managing director of Two Brooks. “This Silver medal demonstrates that our drinks are the kind that bar managers and mixologists want to stock, and consumers enjoy drinking.”
