Business Articles

Travelodge helps unemployed parents in the East Midlands return to work as schools reopen this week

Travelodge, one of the East Midlands’ biggest hotel chains, today launches the next phase of its parents recruitment programme, targeting the region’s mums and dads looking to get back into work – as school’s reopen this week.

The hotel chain, which operates 567 hotels across the UK, is looking to fill 1,500 jobs across the UK, including 15 jobs in the East Midlands with flexible hours that fit around the school run, a supporting work buddy and access to management training.

Travelodge launched its bespoke parents recruitment programme in January 2019, in a bid to help the UK’s 2 million plus unemployed parents into hospitality with the pledge of 3,000 jobs.

The company received a record 45,000 job applications for this initial phase and was overwhelmed by parents welcoming reaction to its new recruitment programme. All positions have been filled.

As schools around the county reopen this week for the new academic year, Travelodge is kick starting the next phase of its parents recruitment programme and is seeking parents who want to return to work. The company is looking to fill 1,500 jobs across its UK hotels, head office and at its forthcoming new hotel openings this year which includes a 113-room hotel with on-site restaurant in Beckton and a 78-room hotel in Dagenahm.

The other hotel openings are in Edinburgh, Rochester and Sittingbourne.

Positions include: Hotel Manager, Assistant Hotel Manager, Receptionist, Bar Café Team Member, Supervisor, and Housekeeping Team Member, as well as support roles at head office.

All jobs offer guaranteed hours and comprehensive benefits including 50% discounts on hotel stays – great for those family staycations!  New colleagues will also be eligible to join the company’s in-house management programme called ‘Aspire’ which offers comprehensive training on hotel management. This can help new entry-level team members get into a management role at Travelodge within a year of joining the company, offering significant salary and development progression.

To help design its parents recruitment programme Travelodge consulted its 11,000 strong workforce as over 50% are parents. In addition the company commissioned a study with YouGov to gain further insight into the challenges unemployed mums and dads are facing.

Key findings revealed that 86% of unemployed parents would like to return to work. However 59% of parents reported that the scarcity of jobs with flexibility around the school run was the biggest challenge to finding work.

Six out of ten (61%) unemployed parents reported that they have lost their confidence whilst staying at home to raise a family and are apprehensive of returning to work.

Further findings revealed that 41% of parents are eager to work in order to regain their personal identity and not be labelled just a parent. In addition 31% of unemployed parents reported that they are bored at home and want to work in order to exercise their mind and learn new skills.

More than a quarter (26%) of adults reported that they want to work because they miss adult conversation.

Nearly seven out of ten (67%) unemployed parents reported that they would appreciate the opportunity to climb the career ladder whilst raising their family.

Rebecca Baker, Travelodge, Director of Talent & People Proposition said: “We have been astounded by the tremendous feedback we have received from mums and dads in all corners of the UK for our new parents recruitment programme. This response reinforces the YouGov research and highlights that Britain has a vast untapped pool of parents who want to work but want to avoid the costs of school wraparound care.

We have made it our mission to help unemployed parents return to work in the hospitality sector. With a growing network of over 560 hotels across the country, we have a strong established  workforce of working parents, offering jobs close to home, flexible hours that can work around the school run, benefits that suit families and a career path into management specifically for mums and dads.”

“This week as children return to school we are offering 1,500 jobs across the UK to help unemployed parents return to work. Our parents recruitment programme offers all the tools to make it easier than ever for mums and dads to work around the school run and climb the career ladder whilst raising their family.”

Detailed below is an outline of Travelodge’s five step path to help parents back to work:

  1. Careers advice on its website to help mums and dads return to work
  2. Flexible working hours to suit family life
  3. Full range of company benefits including 50% discount on hotel stays and food
  4. Comprehensive training and a work buddy to help get up to speed
  5. Opportunity to join the Travelodge Aspire management programme

For further details on all positions at Travelodge and to apply, please visit:

Travelodge has hundreds of employees who are working parents and have successfully climbed the career ladder whilst raising their family. Alison Barr, District Manager for Yorkshire started with Travelodge as a part-time Receptionist and has successfully climbed the career ladder whilst raising her family. Alison’s daughter, Katie Barr, who is also a working mother followed her mum’s footsteps and joined Travelodge as a Housekeeping Team Member and is now the Hotel Manager at Manchester Arena Travelodge.

Caroline Morey, mother of five from Edinburgh started with Travelodge 20 years ago as a Housekeeping Team Member and has successfully climbed the career ladder into management whilst raising her family. Today three generations of Caroline’s family work at Travelodge. Caroline’s daughter, Debbie Morey, Hotel Manager at Edinburgh Central Travelodge Plus started with the company as a Receptionist and has successfully climbed the career ladder whilst raising her family and now Debbie’s daughter works part time at a Travelodge hotel in Edinburgh whilst studying.

For details of working parent case studies and supporting images please contact the Travelodge press office on 01844 35 8703.