In our day-to-day life it is difficult to think about sustainability, or even understand it. Sustainability is a word that contains many areas – economy, society and the environment. Simply put, it is the ability to sustain a situation over time. Natural resources like water, land, and air are needed by us in their clean form, so if we keep them, we can continue to thrive for a long time to come.
We love many brands, from tactical clothing to the high street classics. We know today that preserving the environment is such a big thing. Do we even have control over it? Small day-to-day operations, like bottle recycling and slightly larger operations like rethinking what we buy, can bring about real change.
The whole world has already advanced towards sustainability, ranging from makers of cars passing electric vehicles, and no longer part of supermarket bags for free to all comers. The fashion industry, on the other hand, was left behind, with a huge pollution that places it in second place in the polluting industries in the world. The supply chain of one clothing item is so complex that it usually lacks transparency and control. The cotton fields are sometimes sprayed with toxic materials, the colors of the fabrics can be harmful to the factory worker and who will eventually wear the garment, and there are many more examples of the damage caused.
Recently, the industry began to understand the problematic situation and need to calculate the route again. More and more fashion houses and chains are starting to think sustainability, with the leader being and still being Stella McCartney, who promotes fair and sustainable fashion and never stops innovating with innovative materials that do not utilize natural resources. Even if you are not Stella McCartney or one who can afford to purchase these items, you can make a difference in the industry and in your closet. We have compiled for you some methods that can be applied right now:
- Reduce purchases at “fast fashion” stores. Most chains are based on supply chains that do not support environmental protection and the rights of workers in factories. Stop, or at least reduce the purchase in these stores can support change.
- Buy second-hand. There is no need to abstain from the experience of renewal that accompanies us when we hold on to a new garment. But does the garment have to come in a rustling plastic wrap for us to feel the “new” feeling? Second-hand saves the shopping in the chains, thus supporting the preservation of the environment. With the help of buying, someone just like us benefits, and our pocket also suffers less from the financial expenses.
- Use what you have. The wardrobe always contains unused items, and you should occasionally make an order and see what can be reused. Unfancy for example does it in style.
- Buy from local production or online where you are not having to go into the store and waste time and money on going there yourself.
