2025 is already shaping up to be a very stylish year, and although trends come and go, there are some notable brands that have stayed ahead of the curve and made a newfound buzz within the fashion industry.
With that being said Martina Cherry, a style expert from curated fashion site endource.com at endource has listed 3 household fashion brands to watch in 2025 and why:
“Swedish fashion house Toteme was founded by Elin Kling and Karl Lindman who recently celebrated 10 years of the brand. Built on the principles of minimalism, and long-standing style, the brand has excelled at craftingelevated everyday essentials using premium materials in a timeless neutral palette– redefining skandi style. The brand also taps into the broader move toward ‘buy less but better’, with the brand’s focus on creating trans-seasonal pieces considering functionality and attention to detail. Toteme also aims to source 100% preferred materials by 2025.”
“Toteme’s fall 2025 collection exhibits an understated aesthetic where luxurious knitwear meets urban sophistication– perfect for the modern woman’s wardrobe. With the brand’s continued innovation and stunning silhouettes, Toteme is definitely a brand to watch this year!”
“Le Monde Béryl is a London-based footwear and accessories brand established in 2016 by Lily Atherton Hanbury and Katya Shyfrin. Inspired by the traditional Venetian gondolier’s slipper, Le Monde Béryl’s shoes are hand-finished by master artisans using traditional techniques and designed to offer function and movement as well as style. The brand offers a wide range of stunning colours and materials, including velvet, mesh, and leather, so you will truly be spoilt for choice. Le Monde Beryl has become the go-to for ballet shoes and was one of the leading brands at the forefront of the Mary Jane trend, which shows no sign of slowing down.”
“More recently, the brand has expanded its offering with a ‘slim runner’ sneaker range, which perfectly aligns with the emerging sneakerina trend, so we will no doubt see another viral moment for the brand.”
“Last but certainly not least is Chloé, an iconic heritage brand with long-lasting appeal, making it a safe investment with good resale value. The brand has continued to create a buzz around its name, but a notable moment was with its AW24 collection. This was because it was the first collection to come out under the current Creative Director, Chemena Kamali, who previously worked at Chloe under Phoebe Philo– bringing a new energy showcasing boho ruffles, slick outerwear and accessories galore.”
“The brand effortlessly combines a sense of nostalgia with excitement and fun and is another brand that made waves in the industry, leading in the Boho 2.0 comeback, so it’s definitely not a brand to sleep on this year!”
