Dubs, a London based, sustainable footwear brand making specially designed eco-friendly trainers for kids, is one of the finalists in the Draper’s Conscious Fashion Awards 2025 for the Best Circularity Initiative under £10 million category.
The Draper’s Conscious Fashion Awards champions responsible business, recognising and celebrating the progress the industry is making in reducing its impact on the environment and improving working conditions for people throughout the supply chain.
Stuart Davis, co-founder and CEO of Dubs, “We are incredibly honoured to be shortlisted for the Drapers Conscious Fashion Awards 2025. This recognition means so much to us, especially as we’ve worked tirelessly to bring our resale platform to life—a key part of our mission to keep Dubs shoes on kids’ feet and out of landfills.
At Dubs, sustainability isn’t just about the materials we use; it’s about rethinking the entire lifecycle of kids’ footwear. Being acknowledged alongside other leaders in conscious fashion inspires us to keep pushing boundaries and creating a brighter future for our little legends and the planet they’ll inherit.”
Dubs trainers are ultra comfortable, versatile, easy to put-on and take-off without the need for adult intervention and machine washable. Unlike many fast-fashion brands that shrink down adult sizes Dubs is proud to collaborate with the best kids’ footwear designers to ensure every pair offers the perfect balance of comfort and room for natural growth and movement.
This year Dubs will be introducing new designs, continuing to promote their resale platform as well as growing their retail partnerships in the UK and abroad. To find out more about the brand visit www.dubsuniverse.com and their instagram page @thedubsuniverse.
