Founded in 2014, Stormburst Studios specialise in developing forward-thinking computer software. The East Midlands-based business operates out of Tamworth and centres its operations around the power of video games. Within modern-day society, game-inspired concepts are of utmost importance to business performance, digital engagement, and staff motivation.
Stormburst Studios seek to bring gamification and incentivised approaches – which have long existed within the online casino sector – to the forefront in Birmingham. With that, let’s delve into the company’s casino-inspired OneUp project.
Following Online Casino Footsteps
As touched on above, incentivised strategies are of utmost importance within the 21st century. Nowadays, numerous sectors utilise bonus systems and gamification to maximise engagement and performance. While this has become a tried-and-tested approach, the online casino industry first showcased the potentials of incentive-driven schemes in the mobile market. This is evident at the online casino from Paddy Power Games. The mobile-friendly operator encourages participation in their vast selection of games with various on-site bonuses. Aside from sign-up promotions, the platform targets sustained engagement with daily jackpots and Paddy’s Reward Club, which hands users regular offers.
It’s no secret that gamification is at the heart of online gambling, but the sector has since intertwined motivational tools to ensure repeat participation. Conventionally, gamification refers to the implementation of game-related elements within non-gaming contexts, as per Gamify. That said, the concept entails awarding points for progress and engagement, which is something that Paddy Power embraces. For example, the platform offers VIP Poker Points, which are transferable into real money.
What Is the West Midlands Organisation Proposing?
Stormburst Studios operate within a different market to Paddy Power. However, there are still numerous similarities between their strategies. According to UK Tech News, the Tamworth-based organisation has raised £600,000 in funding to expand its offerings. The business uses gamification in a more traditional sense to encourage employees to perform to the best of their abilities when working in-office or remotely. Stormburst Studios’ CEO, Derry Holt, states that their OneUp platform brings an element of fun to the workplace, thus providing a motivational boost. The platform works by awarding employees points after completing tasks, including calls, deals, and meetings.
Regarding how OneUp Sales works, Business Leader reports that the platform allows staff members to engage with fellow workers from different workplaces. Not only that, but it also enables them to compete against each other in a game-orientated manner. The company’s pending expansion will allow them to scale up and take on six new employees. In the long term, this provides the foundations for sustained growth, and it could be the catalyst in OneUp Sales becoming a market-leading performance tool.
Is This the Future for UK-Based Businesses?
If the online casino sector indicates trends, it appears that bonus schemes, gamification, and incentives are here to stay. While the platform has taken off in the digital world, there’s still scope for further in-office exploration, thus providing a gap in the market for Stormburst Studios. The OneUp Sales platform has undeniable potential, meaning that it could become a widely-used tool over the coming years.
