SEVEN BRO7HERS Brewing Co has hired Manchester’s latest PR enterprise The Lowedown to launch its brand overhaul to B2C and B2B media.
The PR consultancy is tasked with raising the profile of the brewers ‘7’ rebrand and packaging changes, as well as increasing awareness of its new line up of ‘family beers’ in its core range.
The Lowedown will collaborate with the brewery team on a media relations strategy for trade and consumer media, as well as creative influencer and social media outreach. The consultancy will also manage the brewery’s press office for the duration of the project.
Emma Holgate-Lowe, from The Lowedown, said: “This project is a great fit for The Lowedown as we specialise in telling the stories at the heart of a business.
“The SEVEN BRO7HERS Brewing Co rebrand is striking and creative, and I can’t wait to share it with media to support the team in making the launch as success.”
Marketing Manager, Alison Watson of SEVEN BRO7HERS Brewing Co, said: “The Lowedown brought enthusiasm and creative ideas to the brief – but most importantly an understanding of our brand and what we were looking for. We look forward to working together to tell our story.”
SEVEN BROTHERS Brewing Co will be launching the re-brand in March, just under seven years after the brand launched its first brewery. The brewers commissioned Manchester’s Creative Spark for the 2020 rebrand.
Based in Didsbury, South Manchester, The Lowedown launched in January and specialises in unique storytelling, press office media relations and media training.
Emma Holgate-Lowe is a former showbusiness journalist for the Daily Mail and a news and features reporter for Masons, South West News Service. Since transitioning into PR, Emma held the position of media specialist for Kellogg’s UK and Ireland in its MediaCityUK office.
