This summer, Sainsbury’s is launching its Active Kids holiday clubs scheme in 70 locations across England and Wales, including Bilton School in Rugby which will be visited by Mark Pawsey, MP for Rugby last Friday.
During the visit, Mark will join the children taking part in a number of different activities, ranging from cricket, gymnastics, dance, to arts and crafts and active play.
Sainsbury’s launched Active Kids holiday clubs last year to encourage children from 5-15 years to be more active and healthier during the summer holidays. As part of the retailer’s commitment to helping its customers live well for less, Active Kids holiday club places cost just £7.50 per child per day, including all activities, a healthy lunch and snacks. Recent research by Sainsbury’s revealed that working parents are set to fork out £34 per day during the summer holidays for each child. Based on that daily fee, childcare over the entire six week summer holiday will reach an astonishing £9.9 billion for families across the UK.*
The holiday clubs are hosted by Premier Education, one of the leading holiday club providers in the UK. They provide action-packed programmes that are delivered by fully accredited ukactive KIDS Code of Practice professionals and are supported by trained and accredited young leaders from the local community.
This year, Sainsbury’s Active Kids holiday clubs will be taking place across England and Wales throughout the summer. To book a space at Sainsbury’s Active Kids Holiday Clubs this summer, customers can sign up via: https://activekids.sainsburys.co.uk/.
Mark Pawsey, MP for Rugby, said: “Sainsbury’s Active Kids is a really good scheme and I was delighted to join the young people taking part at Bilton Junior School. Providing activities for children during the summer holidays is vital to help support hard working parents and what I saw at Bilton School was a healthy, enjoyable and inclusive way for youngsters in Rugby to try something new that they might not otherwise have done during their summer break.”
Judith Batchelar, Director of Sainsbury’s Brand, commented: “Sainsbury’s Active Kids holiday clubs fill a much-needed gap, providing children with access to a wealth of activities this summer to encourage them to stay healthy and have fun. The visit from Mark reflects the important role of these clubs in the local community and we are delighted to show her around.
“We’re committed to encouraging all our customers to live healthier lives and the continued roll-out of the Active Kids holiday clubs is a key step to improving the health of the younger generation. We hope that taking part in one of these clubs is the first step in the road to sporting stardom for some of the children!”