PRS IN VIVO is excited to announce that Rosie Paul, Senior Director of Client Development, will be speaking at the highly anticipated IIEX Europe event in Amsterdam. As a Platinum Sponsor of the event, PRS IN VIVO will present its insights and strategies for packaging innovation in collaboration with global brands.
Rosie will take the stage with Miali Parekh, Insight Manager from Mondelez to showcase their successful collaboration in reimagining packaging. Their presentation, titled Unwrapping Success and Revitalising a Treasured Brand, will explore the critical intersection of tradition and innovation in the packaging industry. Together, they will examine how converging research methodologies can accelerate learning, overcome reinvention challenges, and inspire future brand success.
“In today’s fast-moving world, brands must strike the perfect balance between honouring their heritage and embracing innovation. Our collaboration with Mondelez is a great example of how brands can evolve while staying true to what consumers love. I’m excited to share our journey at IIEX Europe and discuss how converging research methodologies can drive smarter, faster decision-making in packaging innovation.” said Rosie Paul.
Rosie Paul brings over 10 years of international expertise in the consumer insights field, having worked with leading global brands such as Unilever, General Mills, Savencia, and P&G. Her work is focused on overcoming the challenges of brand reinvention and helping companies unlock valuable consumer feedback to guide their future strategies.
PRS IN VIVO’s participation at IIEX Europe is a testament to the company’s commitment to driving innovation in the research space and its role as a leader in consumer insights.
