Sustain’s 100% natural ingredients are sourced from coconuts, seawater and algae.
Crewe-based Protein Rebel – the U.K’s natural nutrition brand for runners – have launched Sustain, the first electrolyte with ingredients 100% sourced from nature. Designed to support hydration, muscle function and energy levels during long runs and intense workouts, Sustain’s minimal, vegan ingredients include sea salt, coconut water powder, seawater magnesium and marine algae calcium.
“We wanted to bring to market a truly natural electrolyte powder that’s easily absorbed without causing gastrointestinal issues”, says Tim Boote, Co-founder of U.K-based natural sports nutrition provider, Protein Rebel. “We spent many months searching for the right ingredients that were not only sourced from nature, but were backed by research, easy-to-mix and had a neutral taste, and this work culminated in Sustain.”
Sustain provides 500mg sodium, 200mg potassium, 60mg magnesium, 60mg calcium and 600mg chloride per serving, delivering a highly effective but not excessive dose of electrolytes when mixed with water.
Boote says, “Sweat rate is so variable that Sustain replaces electrolyte losses without overwhelming the system. After all, excessive intake can disrupt mineral balance and cause issues such as muscle weakness, lethargy and vomiting. We’ve found that runners can easily tolerate Sustain, and because it’s sugar-free and unflavoured, there’s no risk of flavour fatigue on long runs.”
Runners are advised to add one sachet of Sustain to 500ml water for each hour of their run, and sip to thirst. The dosage can be easily adjusted based on personal experience, sweat rate and environmental conditions.
Boote adds, “Sustain is one of the most natural electrolytes on the market, delivering fast, effective hydration in a powder that’s easy to absorb. Designed for all runners, it supports sustained performance with a low risk of side effects, even under stressful race-day conditions.”
Sustain costs £16.95 for a pack of 14 and can be purchased at www.proteinrebel.com.
