Independent fashion label Mentality Clothing has launched an exclusive new collaboration with Cardiff Metropolitan University, partnering with both the men’s and women’s football teams for the 2025/26 season.
The deal sees Mentality Clothing produce official pre-match warm-up tops for both squads, designed with performance-focused sportswear materials and the brand’s distinctive streetwear influence. Each piece carries Mentality’s signature mission of raising awareness around mental health — blending fashion, sport, and social impact.
As part of the season-long partnership, Mentality will also sponsor two pitch-side advertising boards at Cyncoed Campus, while extending its reach across the student community with a Freshers Fair stall and the launch of a limited-edition merchandise drop tied to Cardiff Met’s opening home game of the season.
The collaboration is live now and available to purchase at mentalityclothing.co.uk, giving fans, students, and supporters the chance to wear the collection ahead of the new campaign.
Having previously collaborated with professional clubs including Blackburn Rovers and Cardiff City, this latest partnership marks another significant step in Mentality Clothing’s mission to fuse culture, sport, and style with a meaningful message.
Founder Calum O’Neill said: “This partnership is a huge moment for us as a brand. Working with Cardiff Met allows us to connect with students in an authentic way – through both football and fashion – while continuing to spread our message of redefining ‘strength’ in sport and spreading awareness of mental health. We couldn’t be more excited for the season ahead.”
