MacInnes Whisky are the new, accountant led whisky investment company making the industry more accessible. Set up by Jonathan Hook, the organisation, which is a trading name of the Australian Whisky Company, has the unique advantage of being set up, and run by an HMRC trusted accountant. Hook, an Australian now living in Norwich, also runs the well known Norwich Accountancy Services, who represent over 5000 clients.
Would you rather invest your money with a trusted HMRC accountant run company, or someone chasing a bonus cheque? Feels like a trick question doesn’t it, but with MacInnes Whisky that choice is made for you.
Throughout history, whisky has proven a sound investment even during periods of economic decline. Whisky investment has been rising in popularity over the last decade, by 582%, according to The Knight Frank 2020 Wealth Report. This report also shows sales of scotch to India, China and Singapore rising by 44% in the first half of 2018 alone. However, in actuality, it’s whisky casks that specifically offer the security and consistency of positive investments, along with no capital gains tax on any profits you make.
With the surge in demand for single malts, distilleries are struggling to keep up. The process for crafting quality spirits is a lengthy process. Distilleries can only make and store so much, resulting in a continually increasing product value. As a result, independent bottlers, blenders and other investors are known to pay highly and quickly in current secondary markets.
MacInnes Whisky trades in brand name whiskies rather than trade names like other brokers in the industry, meaning you can purchase casks that would be seen on supermarket shelves, making it easier for you to track their worth.
Hook, who is WOWGR registered, wants to bring the opportunity to invest in Scotch whiskies to those outside of the ‘inner circle’, sharing their knowledge to provide a smooth experience.
A friend discussed with Jon the buoyancy and light risk of investing in whisky casks – that paired with the fact that there’s no capital gains tax on whiskey cask investment compelled Jon to look into it further. He realised that there was a gap in the market for a whisky cask investment company which is owned and run by an accredited accountant and financial advisor, someone who is already backed and certified by HMRC to look after your spending, and whose primary objective is for you to invest safely and securely, whilst seeing a healthy return on your investment.
“I started the company as I had been looking at investing in whisky myself, after several clients enquired about it, but as I researched the companies available, I found that they lacked credibility.” Says Hook “Some of the other investment firms sell only trade names, not brands, and lots of them sell from a broker list, rather than having already bought the casks themselves. This means the end client could end up purchasing something different to that which they originally wanted and others buying what they might have thought was say, a Highland Park, but in fact was a cask of the distillery’s trade cask whisky. I hate seeing consumers mislead, and thought to myself, wouldn’t it be really great if we could do something to improve the industry”.
Jon oversees every single cask, approving its legitimacy and heritage. He will only work with the best producers, and MacInnes Whisky buy all their casks in advance, meaning everything they offer has already been purchased and stored securely in bonded warehouses, so there are no surprises and their clients know exactly what they are investing in.
The perfect blend of experience, financial trust and respect – as well as the proven track record of Whisky Cask value increase – means MacInnes Whisky is the safest way for individuals to enter this new market.
