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Loveitts launches dedicated brand to serve high-end market


House hunters looking for luxury properties across Coventry and Warwickshire can now tap into a new service by leading local estate agents Loveitts.

The company, which has branches in Coventry, Leamington, Nuneaton and Southam, has launched The Loveitts Collection (TLC) – a new arm of the business set up to service the exclusive homes market.

TLC will focus on properties which are more prestigious or luxurious, or a home which boasts a quirky or unique offering.

The service has been launched in response to both increased demand coupled with the fact that Loveitts has identified a gap for a dedicated offering to serve this prestige marketplace.

Loveitts, which this year celebrates its 175th anniversary, has always prided itself on the quality of the service it offers, and the newly launched TLC will be no exception ensuring that all vendors receive a personal, bespoke service, using a single point of contact from the valuation of the property through to completion – including all viewings.

TLC Manager Sadie Severn who is heading up the new service commented: “The majority of estate agents offer a standard service, but with a lack of personability,” she said.

“Most agents focus purely on marketing and advertising to sell a home. They use viewers to accompany prospective purchasers and the vendors never really deal with their first point of contact, with whom they should have built a rapport with when their home was first valued.

“As the name suggests, through TLC we are aiming to address this as it is our view that communication and accountability are two of the most important aspects of service you can offer a vendor as their property is their biggest asset.

“Transparency is the key to ensuring the vendor is happy.”

Vendor care calls will take place every week to check on the quality of service and progress as well as offering the chance to give feedback on property particulars distributed and any interest from potential buyers.

TLC also includes a bespoke marketing package which will include detailed glossy brochures with professional photographs, 98 per cent internet coverage, advertising across local, regional and global publications, inclusion on Loveitts’ social media profiles, 360 video tours, and static and moving images captured by drones and aerial stills.

But most importantly, the new service will have a strong focus on relationship building with potential buyers – something Sadie believes is vital to TLC’s future success.

“I am passionate about old school estate agency, which means actually picking up the phone and speaking to potential customers,” she added.

“Property details and virtual tours only show so much but by liaising face to face with the buyer – knowing what is driving their move, whether it be quicker access to work, moving to be nearer better schools, looking for a better location, it’s easier to match the right buyer with the right property once you’ve built that rapport.”

Established in 1843, Loveitts is now the largest independent multi-discipline practice of estate agents, chartered surveyors, valuers and auctioneers in the region.