A brand-new collective retail space, Collected., is now open at St Paul’s Square and Selly Oak grounded. café’s, giving a platform to some of Birmingham’s most exciting independent makers. From handmade skincare and aromatherapy to vintage clothing, sensory jewellery and sustainable activewear, the spaces are showcasing a handpicked selection of local talent.
The concept behind Collected. is simple: to create a one-stop shop where people can discover unique products while directly supporting small businesses. Each location will feature a curated line-up of makers, ensuring there is always something new to discover for shoppers who want to buy consciously and locally.
Hannah, founder of Birmingham-based business Sage & Grace Living added: “I am thrilled to be joining The Collected, Grounded and showcasing my products with their wellbeing cafe. Our mental health is just as important as our physical health, and this space provides the opportunity for everyone to put their wellbeing first. I hope my products can support people and enhance their wellbeing, at home and on the go.”
The first line-up includes Ametrine Skin, offering luxurious handmade body butters, oils, soaps and scrubs; Bean Boy Studios, known for sensory-friendly pins, communication cards, anxiety rings and stim bracelets; Coco’s Closet, with its vintage-inspired teacup candles, jewellery, clothing and accessories; Run of a Kind, Birmingham’s own sustainable activewear brand; and Sage & Grace, whose aromatherapy candles, diffusers and oil blends are designed to inspire calm and balance.
They will be joined by a wider community of creatives including artists, stationery designers and recycled fashion makers, making Collected. a true celebration of Birmingham’s independent spirit. By opening at both Kings Heath All Saints Centre and St Paul’s grounded., the project is embedding itself in two of the city’s most community-driven areas, with further plans to expand into Selly Oak.
“Collected. is all about celebrating Birmingham’s independent spirit. We want to make it simple for people to discover amazing local makers and shop in a way that feels personal, sustainable and community-focused. Opening in St Paul’s and Selly Oak grounded. gives us the chance to showcase just how much creative talent exists across the city,” said Ben Howells, CEO of Living Well UK.
With its mix of makers, artists and designers, Collected. offers something truly refreshing for Birmingham shoppers – a chance to discover beautiful, one-of-a-kind products while supporting the people who make the city such a creative hub.
The first spaces at and St Paul’s and Selly Oak grounded. opened on September 1st 2025 and visitors are encouraged to come along, meet the makers and explore the collections for themselves. To keep up with the latest additions, follow Collected. on Instagram or visit here.
