Gousto, the leading recipe box brand, has appointed The Romans as its retained PR agency in the UK.
Following a competitive pitch process, The Romans will be taking on the six-figure account, delivering major new creative campaigns and activations in 2025 and beyond. The work will be led from The Romans’ London HQ by Director Kim Shuard, who together with her team will bring creative-first storytelling and cultural insights to build on Gousto’s already positive reputation in the earned space.
Founded in 2012, Gousto helps make delicious, home-cooked meals a reality without any of the hassle. Since inception, Gousto has been on an incredible growth journey, becoming a profitable £300 million plus revenue business and one of Europe’s fastest-growing scale-ups.
Earlier this year the brand took a giant leap forward in its customer proposition, doubling its menu to 500 recipes per month, serving more tastes, occasions and household sizes than ever before. These advances in proposition, alongside trials for next day delivery, is part of Gousto’s efforts to compete head-on with supermarkets for the mainstream dinner market.
Carlie Wittred, Head of Brand Marketing & PR at Gousto, said: “The Romans really impressed us during the pitch, combining standout creative thinking with deep media expertise. Their instinct for culture—and what matters to people right now—felt completely aligned with our brand. As we accelerate toward becoming the most loved way to eat dinner, we’re confident we’ve found the right partner to push boundaries and bring our vision to life.”
Kim Shuard, Director at The Romans, added: “This was one of those pitches that got the whole agency buzzing while also trying loads of delicious dinners. Gousto has an awesome product offering and is a brand with real ambition for great storytelling and creative campaigns that get everyone talking. We can’t wait to work with Carlie, Natalie, George and the team to deliver epic ideas with a big dollop of Gousto for good measure.”
The appointment comes as The Romans continues to expand its award-winning work in its consumer division, with significant recent wins with Nationwide, B&Q and Stanley in the lifestyle space.
The Romans has a global headcount of over 160, with offices in London, New York, Amsterdam, and Dubai. The agency’s specialisms span Consumer, Corporate and Reputation, Sports, and Social. Named ‘Agency of the Year’ every year since 2018, The Romans’ client roster includes Heineken, Lidl, PG Tips, Airbnb, Nationwide and Mars Wrigley.
