In 2019, Stacey Karlsson, the Anglo-Swedish Girl On Her Own (hence the name “Goho”), decided to start her own boutique Marketing and Events agency, with just a laptop, and a shed-load of positive energy. Just three years on, Goho is now a team of 8 professionals, offering a full range of communication services for small businesses, and getting busier every day.
It’s widely known that entrepreneurship is not an easy task, yet many people do not know what to expect during the process. The amusement and realisation involved when one can follow a dream and turn a personal project into a business are often overshadowed by bureaucracy and paperwork, long hiring processes, IT issues, and other tasks that are part of the routine of an entrepreneur. “We wanted to partner with a like minded business that would help us offer an all encompassing service” says Goho’s Managing Director and Founder, Stacey.
Rodelle was founded by Tracy Roden and Lyndsey Shelley, who have over 50 years’ personal assistant experience between them and provide virtual assistant services. They offer a wide range of services for all business or personal needs so whether you need ongoing support with diary and email management, one-off support with planning a house move or a more permanent VA to help with a wide range of tasks, they have you covered.
A mix of serendipity and aligned morals has brought the companies together, as both Goho and Rodelle are female-powered and avid supporters of small businesses. The organisations wanted to join forces to offer a full-service package to the market, including VA, Marketing & PR needs. They can help start-ups set up and promote their company from scratch and, for the already established, continue to build and run their business as true extensions of the team. From back-office admin to front-facing PR, small businesses now have the opportunity to grow without having to hire the staff themselves.
The key for a successful package covering all stages of a business, from office management to promotion, is to be flexible and agile to fit around the client, a characteristic that is present in both businesses. “At Goho, we like to become an extension of someone’s business and this is exactly what Rodelle VA does as well. They take time getting to learn what you do and how you work so they can perfectly match you with a Virtual Assistant”, says Karlsson, “The more of you time we are able to free up, so you can concentrate on the things you’re best at means that you can comfortably scale your business without having to hire staff”.
To learn more about the partnership and both companies, please visit: www.thisisgoho.com.
