Age UK Solihull is encouraging the woolly warriors of Solihull to get their knitting needles out and craft little hats by Thursday 30th June 2022 for the innocent Big Knit campaign.
Each little hat will be matched with an innocent smoothie bottle, which will go on sale from October 2022. For every be-hatted smoothie sold, 25p will go to local charity, Age UK Solihull, helping to make a huge difference to the lives of local older people.
Thanks to its fabulous supporters, the charity has received over 13,000 hats. The target has now been increased to 13,500 hats, meaning they will receive £3,375 if they hit it.
Older people are facing a very challenging time with the rising cost of living, particularly the increase in energy prices, with those most vulnerable struggling to make ends meet.
Age UK Solihull’s services have been a lifeline to older people most in need in the borough, and every knitted hat will help to raise vital funds for the Charity so it can continue to help older people who have no one to turn to.
Rebecca Jacob, Digital Marketing and Fundraising Manager at Age UK Solihull said: “We are so grateful to our knitters who have already created over 13,000 of these adorable little hats for us. We’d love some more supporters to join us for the final push of this year’s campaign and help us to reach our new target by 30th June.
“The money raised from these little hats will make a huge difference to older people in our area who need our support. Every hat knitted will help to fund our vital services, including befriending for lonely and isolated older people, and our information and advice line which is busier than ever with so many older people worried about fuel bills and the rising cost of living.”
Jad Marie, innocent drinks, said: “After a really hard couple of years, we want to make this campaign as big as possible so we can help more older people than ever, so please do grab your knitting needles and get crafting! We’re incredibly grateful to all the heroic volunteers who have helped us so far.”
For more information on the innocent Big Knit, and patterns for a range of abilities, contact Age UK Solihull on 0121 704 7842 or visit: www.ageuk.org.uk/solihull/big-knit. Please send completed hats to Age UK Solihull at The Core, Central Library Building, Homer Road, Solihull, B91 3RG.
