Birmingham-based Day Out With The Kids has announced a new partnership with Paultons Park, ahead of a major year of development at the popular theme park.
The partnership centres around the launch of Tornado Springs in May, the multi-million-pound new themed world that will be home to eight new rides and attractions. Representing the park’s single largest and most ambitious investment since opening in 1983, Day Out With The Kids will be helping to increase awareness and drive visitors around the launch of the new world.
The park is also notably home to the UK’s only Peppa Pig World, drawing family visitors from across the UK. Already popular with Day Out With The Kids families, Paultons Park retained their title as ‘Best for Little Kids’ in the brand’s Family Favourites Awards 2019, following a public vote that also saw them crowned winners in 2018.
Throughout 2020, the partnership will also showcase the park’s other attractions, including Critter Creek, Little Africa and The Lost Kingdom, a popular Jurassic-themed world.
Day Out With The Kids, run from offices in Kings Norton, will help to ensure Paultons Park is front of mind for over 18 million families actively using the site to search for days out all year round, building on the success of an initial campaign partnership in 2019.
Ghie Berry, Head of Partnerships at Day Out With The Kids, said: “Paultons Park is one of the UK’s most notable family attractions with an offer that resonates extremely well with our core audience, making this partnership a real natural fit for both sides.”
“In what is set to be a really exciting year, we’re extremely proud to be working closely with the team again to raise awareness of both the new Tornado Springs world and all the other rides and attractions that make Paultons Park a must-visit destination for families.”
Rob Lee, Digital Specialist at Paultons Park, added: “We have seen some great results from our campaigns with Day Out With The Kids, supporting key periods within our main season and increasing awareness at a national level. The team really understands how to engage families and help to put Paultons at the heart of the decision-making stage of a day out, so we’re excited to see how this partnership can deliver results in 2020.”
For more information about Day Out With The Kids, visit: www.dayoutwiththekids.co.uk.
