The UK’s largest International Women’s Day Conference & Expo took place at Millennium Point in Birmingham on Wednesday 25th March, bringing together an inspiring mix of business leaders, entrepreneurs, and change-makers from across the country.
Hosted by Edwin Ladd, the event showcased the strength, resilience, and innovation of women in business, with a full day of panels, discussions and networking focused on growth, leadership and opportunity.
Among the speakers were Jules Goodall and Lisa Heynes, co-founders of Birmingham-based marketing agency Grow Birmingham. Taking to the stage as part of the panel “Women in Business: Building It, Growing It, Surviving It,” they shared insights from their journey of launching and scaling a business in a competitive landscape.
Founded in 2023, Grow Birmingham has quickly established itself as a growing presence within the region’s business community, supporting companies both locally and nationally. The agency works with organisations across a range of sectors, helping them improve visibility, strengthen their brand, and develop sustainable growth strategies through a combination of digital marketing and business development support.
Drawing on their combined experience in sales and marketing, Jules and Lisa spoke about the importance of adaptability, strong networks, and consistent visibility when building a business. Their approach reflects a wider shift in how modern businesses operate, blending digital presence with relationship-led growth.
The panel itself highlighted the realities of running a business, from early-stage challenges to scaling operations, and reinforced the importance of collaboration and community in driving success.
Events like the IWD Conference & Expo continue to play a vital role in spotlighting female-led businesses and creating opportunities for knowledge-sharing and connection. With Birmingham at the heart of the event, the city once again demonstrated its position as a hub for entrepreneurial talent and innovation—while the impact of its businesses continues to reach far beyond the region.
