Loop Software is delighted to announce a new integration with Mailchimp to enable seamless email nurture campaigns for estate agents to stay connected with potential sellers.
Estate Agency marketing has evolved dramatically over the last decade, to a point where marketing effectiveness is measured across a multi-channel, multi-platform environment. Proactive estate agents are prospecting both on and off market properties to increase brand awareness, share local market knowledge and ultimately to win more business by becoming the agent of choice.
Through Loop, users can set GDPR compliant communication preferences and then add sellers from lost or postponed market appraisals into a nurture campaign. Via a fully customisable email sequence, sellers will automatically receive a series of bespoke and relevant emails that encourage engagement and keep agents at the forefront of the sellers minds, resulting in an increase of inbound leads.
Loop is a next-generation property software system designed and built by a team of technologists and former estate agents who know all too well how little spare time agents have to spend on marketing.
Oliver Gleave, Co-Founder and Director said ‘The Loop to Mailchimp integration is our first step in providing ‘enterprise level’ marketing capabilities to our independent estate agent clients. Furthermore, this integration does not incur additional IT overhead or require skilled marketing knowledge.
It represents yet another industry first for Loop and serves as an innovative differentiator for our clients. We can’t wait to roll this out to our subscribers to help them win more instructions and sell more property”.
Loop is the first software system in the UK to offer fully integrated Prospecting, in-app mailer creation, Sales Management CRM and now integrated email nurture campaigns.
