Amy Childs, The Only Way Is Essex TV personality and mum of two has joined Jorja Botanicals as Creative Director with Founder, Robin Emerson, on his journey to create a wellness brand that benefits the whole family in a multitude of ways.
The brand has been created out of a father’s love and determination to help his daughter. Jorja Botanicals is inspired by Robin’s daughter, who was diagnosed with an extremely rare chromosome abnormality called 1q43q44 deletion, which has a side effect of life-threatening seizures. This makes Jorja’s illness highly challenging in the field of medicine and resulted in Jorja being admitted to intensive care on two separate occasions where Robin was told Jorja was going to die.
In order to save his daughter’s life, Robin knew that he had to dig deep and find a treatment that would not only help Jorja, but ultimately go on to help others. This led to his discovery of medicinal cannabis. However, at the time it was illegal to prescribe cannabis in the UK. Through campaigning and petitioning parliament Robin, along with the support of other campaigners and MP’s, was able to get the law changed in a landmark moment at the Houses of Parliament in 2018. Jorja’s treatment began immediately and was the first child in the UK to be prescribed Medicinal Cannabis once the law had changed.
From this moment on Robin decided this would become his focus and began working in the medical & wellness industry. In 2021 he went on to create the Jorja Foundation – a charity set up to help other families and children going through the same battles that Robin had to face. The Jorja Foundation core principles are to fund special needs equipment that is not funded through the health system, fund family counselling, fund private appointments and tests when a second opinion is needed, fund cannabis based treatment for children in the UK and to continue to campaign and educate for wider NHS access in the UK for cannabis-based medications.
Amy came across Jorja’s story through social media and was blown away by the dedication and passion that Robin must not only help his own daughter but to also help others.
Amy and Robin have been working on the Jorja Botanicals range, which will see a percentage of its proceeds going directly to the Jorja Foundation.
A collection of CBD infused products has been designed to help both adults and children. The range launches with:
- Bath Oil suitable for the whole family 200ml RRP £34.99
- Soothing cream suitable for the whole family 100ml RRP £24.99
- Lip Balm suitable for the whole family 200ml RRP £7.99
Tinctures CBD Oil (over 18 only)
- 10ml 6% RRP £34.99
- 10ml 12% RRP £54.99
- 10ml 18% RRP £74.99
Available online at www.jorjabotanicals.co.uk.
Robin Emerson, Founder of Jorja Botanicals said: This is the fruition of a lot of hard work over many months and I am extremely proud to launch what is the first family brand in this category incorporating the whole family. In the coming weeks, we will also be launching the ‘Parent’ focused cosmetic range in partnership with our Creative Director Amy Childs and our premium line of Tincture oils.
Amy Childs, Creative Director of Jorja Botanicals said: When I saw Robin & Jorja’s story on social media it broke my heart.
As a mum, I couldn’t imagine the pain of being told to take my child home to say goodbye to them. I love that Robin has fought for Jorja and is now helping other families with the Jorja Foundation. I’m so happy that I can also help the foundation by being the Creative Director of Jorja botanicals. We have created some beautiful products for the whole family to enjoy. We will be donating a percentage of the proceeds to the foundation so that we can help as many families as possible.
